20 Best Free Keyword Research Tools To Know In 2023 [Updated]

20 Best Free Keyword Research Tools To Know In 2023 [Updated]

What is the free keyword research tool that you should have on your list? Is this something that you are searching for? If yes, then your search ends here.

There are a lot of reasons why you should take the help of a keyword research tool. One of them is to make sure that your content and the overall site work great on the Search Engine Result Page of the target audience.

In order for your content to perform better, you must use some software or tool that will help you in ensuring traffic and brand awareness. So keep reading this article till the end to learn about some of the best keyword research tool free to use…

What Is A Keyword Research Tool?

Before moving on with the article and jotting down the best free keyword research tool that you can use for your content, let me tell you what a keyword research tool is.

A keyword research tool is a tool or an instrument that helps you to search for the best keywords that your target audience uses. Then, you can use these keywords in your content or article and make the content or the website SEO optimized.

In other words, the tools that help you in the process of keyword research and make the content SEO friendly is known as a keyword research tool. This is because these keywords can be related to the questions that the users or the target audience have in their minds about a particular product.

With the help of these tools, you will be able to search for the popular search terms for a particular product that the user or your target audience searches for. However, considering the fact that there are more than a million search terms that are out in the search bars of the search engines almost every day, it can become difficult for you to know which keyword will give you the results that you need.

Top 20 Free Keyword Research Tools For 2023!

In case you are looking for some of the best keyword research tools that you can use to make your content perform better in the SERP of the target audience, then you have reached the right place. 

Here are some of the best keyword research tool that you should try for your website:

1. Google Search Console

Google Search Console

The first on the list of best free keyword research tool is Google Search Console. There are a number of reasons why you should be using this one. First, this is a brilliant web service from Google, which makes it an authentic tool. The Google Search Console is a tool that helps the web developers to check for indexing and other queries related to the search and crawling.

2. Jaaxy


One of the fastest growing keyword research tools in the industry at present is the one called Jaaxy. This one is very different from all other keyword research tools because the affiliate marketers make this one for the purpose of marketing. So if you are looking for a tool that helps you to perform competitive analysis, this is the one for you.

3. TagCrowd


One of the simplest keyword research tools that you can use is TagCrowd. This software helps you to create a word cloud and demands that you visualize the most used word to choose your keyword. This is one of the most famous web applications that work by showing the word frequencies.

4. AnswerThePublic

Answer The Public

Founded in the year 2020, AnswerThePublic is a tool from Neil Patel. It helps webmasters to get instant search insights and lets them see what the words that the target audience is searching for are. It works by answering what the users on the internet search about the topic or the word when you put it in the search bar of the tool. It also helps you to come up with some of the best content ideas that will make your website perform greatly on the SERP.

Google Trends

Another keyword research tool from Google is the Google Trends. It helps to analyze the search trends related to a particular keyword in real time. You can choose the keyword and search for it across various languages and regions. The website helps the users to get the real time trend and compares the search volumes over time. Finally, the website presents the results to the user in the form of charts and graphs. It is one of the easiest keyword research tools to use; however, it is not the easiest to learn.

6. Rank Tracker

Rank Tracker

One of the most accurate tools when it comes to tracking the search engine ranks is the Rank Tracker Keyword Research Tool. It helps the users to check and monitor the backlinks and analyze the competition. It is an all round software that helps the webmasters to track the keywords and the SEO reports related to the site.

7. Keysearch


Keysearch is a powerful tool that helps you to analyze the competition. This is one of the best tools that help you to get some of the best organic traffic that you need for your website to perform better. With the help of this website, you will get a number of backlinking opportunities and get the chance to analyze the performance of the competitors.

8. Keyword Tool Dominator

Keyword Tool Dominator

Are you searching for a “seo keyword research tool free?” If yes, then this is one that you will get to see. KTD, or Keyword Tool Dominator, is another one in the list of free keyword research tools. It is one of the best SEO tools that help you to not only get the best keywords for Google but also ensure that you get keywords that are driven by results on Amazon, eBay, Home Depot, and more.

9. MerchantWords


Competitor analysis, keyword research, and creating marketing campaigns— you can do it all on MerchantWords. It is one of the most popular and efficient tools that help you to get your product research done. It is considered to be one of the best and the largest databases for product keyword searches. It collects most of its keywords from Amazon, which is the largest search engine for products in the world.

10. Keyworddit


Next on the list is the keyword research tool that is popular and unique for many reasons. Keyworddit is a keyword research tool that extracts or collects keywords from Reddit. All you need to do to find or generate the keywords is enter a subreddit name in the search bar of the tool. And that is all. The tool will generate search words for that subreddit! It does not matter what kind of keyword you are looking for. You will get both long tail keywords as well as seed keywords here.

11. Serpstat


As the name suggests, Serpstat is a tool that analyzes the SERP or the Search Engine Results page for growing your website. It helps to boost your website with the help of SEO and manages the entire website with the powerful and easy to use tools. Backlink analysis, keyword research, rank tracking, site analysis, and competitor analysis— you can do it all here.

12. Wordtracker


Wordtracker is a free keyword research tool that helps the users to attract a huge number of the target audience by improving the ranking of the content on the search engine results page of the target audience. If you are someone into SEO, then this is the one for you. You can make a lot of strategies related to keywords with the help of this tool. One of the best things about this tool is that it gives the results at a very fast rate.

13. AlsoAsked


Like many other keyword research tools, this one also works on the basis of a freemium plan. It is one of the most affordable keyword research tools that you can use. It is a great tool if you want to understand how people use certain keywords and what are the questions that they ask about that particular word. With the help of this tool, you can improve the performance and the ranking of your content on the SERP.

14. Keywords Everywhere

Keywords Everywhere

A great keyword research tool that lets you analyze the performance of the site or the pages of the website through metrics is the one called Keywords Everywhere. You can download the metrics that the tool provides you in the form of Excel or PDFs. The main point of this tool is to make sure that the users are able to understand what are the areas where the site needs to perform better or improve. You can use the chrome extension that is available in a freemium version.

15. Semrush


Is there anyone who has not heard the name of Semrush? It is an all in one marketing platform that lets you streamline the work of your site and helps you grow the traffic organically. In addition, it is one of the most popular keyword search platforms that help you to perform keyword research and track the online ranking data while analyzing it.

16. SEO Powersuite

SEO Powersuite

Another all in one SEO keyword research tool that helps you to ensure that your website gains a lot of traffic is the SEO Powersuite keyword research tool. It is considered to be the one stop solution for anything that has to do with businesses. It helps the businesses by providing them with the best keywords to attract their target audience. Apart from keyword research, it also helps you to monitor the rankings on the SERP and build backlinks.

17. Ahrefs


If you are trying to boost the health of your site and increase the search traffic of the overall website as well as the landing pages, then this keyword research tool is the best one for you. It works in the freemium mode, which means some parts of the software are free to use while you have to pay a certain amount to use all the other features. There are many things that you can do with the help of this software. Some of them track the performance of the website and maintain it through the tools that the software provides.

18. KWFinder


Next on the list is the KWFinder keyword research tool, which is extremely effective in ensuring that you get the keywords that are going to make your content or page rank on the search engine result page of the target audience. The keywords that you find here are easy to rank. And that is something that helps you to bring traffic to the website.

19. Soovle


The tagline of this keyword research tool is “Let the web help.” This one is a tool that helps youtube customize the keywords that you want to use while providing you with suggestions regarding the same. The tool searches several platforms like Google, Bing, Amazon, Yahoo, and many more to help you come up with the ranking keywords for your content.

20. Ubersuggest


Last on the list is another one of Neil Patel’s creations— Ubersuggest. It is one of the top-rated keyword research tools that help you to come up with string strategies using the keywords that you are willing to use for your content. This tool gives you the insights that you need to work towards gaining more traffic while improving the rankings on the SERP.

Frequently Asked Questions (FAQs):

As you have almost reached the end of the article, I hope that you have found almost all the answers to your queries. Here are some of the questions that readers frequently ask about the free keyword research tools. Go through them for additional information on the same.

1. What Are The Benefits Of Keyword Research?

There are several ways in which you can benefit from the keyword research tools. Some of the benefits of using these tools are:

1. Boosts SEO.
2. Improves ranking on SERP.
3. Boosts web traffic organically.
4. Builds backlink.
5. Helps in competitor analysis.

2. What Are The Top Five Keyword Research Tools?

The best five keyword research tools are:

1. Semsrush
2. rsuitUbersuggest
3. Google Search Console
4. Ahref
5. SEO Powee

3. What Is Better Between Ahref And Semrush?

Both Semrush and Ahref are great for keyword research. While you can use only the feature of keyword research on Ahref without paying, you can use all the features on Semrush but for a limited number.

Bottom Line: Keyword Research Tool Is The Key!

There are a number of keyword research tools on the internet at present. This helps the webmasters to ensure that they are able to come up with the best keywords or search terms that are going to help them gain a lot of traffic organically.

In case you were searching for the best free keyword research tool, I hope that you found this article to be of help. Also, if there are any other queries related to the same, please scroll down to find the box below to write them down there.

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