You’ve spent hours building a killer product and launched it with the intention of getting huge returns on your investment. But without; increase website traffic, your whole marketing process is going to be incomplete.
But then it happened: crickets. No one’s buying your product. You don’t understand why! Your customers are out there – but they aren’t visiting your website. We recommend enlisting the help of a specialist digital marketing agency to light a fire under your lead generation. But here are three simple ways to increase website traffic without advertising to get you started.
3 Tips To Increase Your Website Traffic
If you want to increase website traffic without resorting to advertising, three things will help. First, making your site mobile-friendly is vital for reaching a wider audience and ensuring they can view the products or services on their devices with ease.
Here are three tips to increase website traffic.
1. Make Your Site Mobile-Friendly
By not making your website mobile-friendly, you’re shutting out a huge portion of the audience that’s looking for products and services on their smartphones or tablets.
But a growing number of people aren’t simply browsing the web on their smartphones: they’re purchasing products and services on their phones as well. The majority of consumers have purchased a product on their mobile devices or engaged with branded content.
If you want to make your website appealing to wider audiences than just desktop users, then you need to make it responsive and allow them to access your site using smartphones or tablets. Otherwise, they may shop elsewhere.
2.Create Blog Posts
Blogs can be great tools to help you market your business or lead generation site. Your blog articles should give readers useful information on a specific topic they’re interested in: this way, they’ll feel like the author is looking out for their best interests.
You can also use blogs to put a more personal face on your company or brand by sharing your views on current events and showing them that you are a real person.
You can also use blogs to link back to the relevant pages of your website, where users can find out more information about specific products or services and read reviews written by other customers who have tried out your products.
By blogging regularly, you’re creating fresh content for your website and building up your online presence in the process. And if you can increase website traffic to your site by way of all those people that are reading your blog, then there’s a good chance they’ll come back to buy something or contact you about designing their business’ logo.
Hiring a local SEO provider to plan and create this content can make your life a breeze.
3.Use Social Media
Social media is another excellent tool to increase website traffic to your website and convert them into paying customers. Have you ever noticed the little Twitter, Facebook, or Pinterest icons at the bottom of a product page on Amazon? How about a ‘Follow us on Twitter’ link in the footer section of an e-commerce site like Shopify?
They’re there for a reason: social media is an important tool for establishing trust with customers. After all, if they see that there are other people out there who have already purchased a product or service from you, then they’re more likely to do the same thing themselves.
This is why it’s so important to use social media as part of your marketing strategy and make sure that you implement those little icons on your website to make your social media presence as obvious as possible. Your customers will appreciate it!
Blogs also work well because they give you content to share in addition to providing an opportunity to link back readers who may be interested in other pages on your site where they can find more information about specific products or services. Finally, social media provides another excellent way of building trust and; increase website traffic by using those little logos at the bottom of product pages.