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SEMrush is an all-in-one SEO, marketing and competitor analysis suite that offers digital marketers numerous tools. Businesses and online marketers can use the platform for tackling tasks like website audits, keyword tracking, social media monitoring, backlink analysis and more. It is one of the most extensive web-based SEO intelligence solutions. Additionally, SEMrush is designed for different-size businesses and comes at reasonably priced packages. It provides valuable engagement information that helps marketers optimize their SEO strategy, and gain leverage over the competition.

SEMrush Benefits

Strategic advertising: Businesses using SEMrush can compare advertising strategies with those of advertisers. This allows marketers to adjust budgets and enhance campaigns with localized messages.

Tactical content marketing: SEMrush allows users to find out how popular they are compared to netizens. They can take advantage of promotional opportunities, broaden audience reach and more.

Competitive advantage: SEMrush provides data on the SEO tactics of competitors. Businesses can use the information to counter their competitor’s efforts and get ahead.

Social media reach: Users can utilize SEMrush to maximize engagement on social media and determine the performance of the social strategy. They can get better visibility and find more effective ways of turning prospects to purchasing customers.

Advanced filters: This feature allows digital marketers to get keywords that are targeted to their business and clients. Businesses are able to optimize web pages for search terms and improve organic traffic.

SEMrush Features

Competitive intelligence

  • Benchmarking
  • Keyword tracking
  • Trend analysis
  • Alerts/notifications
  • Competing product analysis
  • Social media monitoring
  • Website monitoring

Content marketing

  • Social media management
  • Publish scheduling
  • Editorial calendar
  • Categorization and grouping
  • Brand management
  • SEO management
  • Campaign management
  • Distribution management
  • Multi-channel publishing

Link management

  • Competitor analysis
  • Ranking monitoring
  • Link analytics
  • Broken link discovery
  • Backlink management
  • Campaign management

Marketing analytics

  • Website analytics
  • Campaign management
  • Social media metrics
  • Channel attribution
  • Performance metrics
  • Dashboard


  • Analytics/ROI tracking
  • Campaign management
  • Keyword research
  • Keyword tracking
  • URL builder


  • Auditing
  • Content management
  • Google analytics integration
  • Keyword tracking
  • Localization
  • Rank tracking
  • Competitor analysis
  • Dashboard
  • Keyword research
  • Link management
  • Mobile search tracking

Social media marketing

  • Analytics
  • Automated publishing
  • Content management
  • Keyword filtering
  • Multi-account management
  • Posts scheduling

Web analytics

  • Campaign management
  • Keyword tracking
  • Page view tracking
  • Site search tracking
  • User interaction tracking
  • Goal tracking
  • Multiple site management
  • Referral source tracking
  • Time on site tracking

SEMrush Pricing

Pro ($99.95/month)

  • 10,000 results per report
  • 3000 reports per day
  • 5 projects
  • 500 keywords to track
  • 100,000 pages to crawl
  • 500 SEO idea units
  • 30 pages per OTI campaign
  • 50 Social profiles for monitoring
  • 10 social profiles for posting
  • Sharing with edit access
  • 5 scheduled PDF reports
  • 1 user
  • $70/month price per additional user
  • 1 maximum additional user

Guru ($199.95/month)

  • 30,000 results per report
  • 5000 reports per day
  • Historical data
  • Extensive traffic analytics reports
  • 1000 results per report
  • 50 projects
  • 1500 keywords to track
  • 300,000 pages to crawl
  • 800 SEO idea units
  • 40 pages per OTI campaign
  • 100 Social profiles for monitoring
  • 30 social profiles for posting
  • Multi-targeting
  • Sharing with edit access
  • 20 scheduled PDF reports
  • 1 user
  • $140/month price per additional user
  • 2 maximum additional user

Business ($399.95/month)

  • 50,000 results per report
  • 10,000 reports per day
  • Historical data
  • Location
  • Product listing ads
  • Extensive traffic analytics reports
  • 5000 results per report
  • 200 projects
  • 5000 keywords to track
  • 1,000,000 pages to crawl
  • 2000 SEO idea units
  • 50 pages per OTI campaign
  • 300 Social profiles for monitoring
  • 50 social profiles for posting
  • Multi-targeting
  • Sharing with read-only access
  • Sharing with edit access
  • 50 scheduled PDF reports
  • 1 user
  • $140/month price per additional user
  • 9 maximum additional user
  • API access

Enterprise (Upon request)

Everything in Business plus;
  • Custom keyword databases
  • On-site trainings
  • Custom limits
  • Unlimited crawling of large websites
  • More add-on features upon request

SEMrush's Alternative


by Moz

Moz is a leading SEO solution that offers basic and advanced research tools. It helps markerters, agencies and businesses improve search engine optimization strategies. Learn more about Moz


by Ahrefs

AHREFS is a comprehensive SEO solution designed to provide insight into competitor websites and help content marketers strategize better. It boasts a great crawling setup to find backlinks and mentions across the internet. Learn more about Ahrefs


by Seobility

Seobility is a search engine optimization software that crawls and analyzes websites for errors that may compromise SERP efforts. Based in Germany, it has quickly become popular in the United States and other parts of the world. Learn more about Seobility

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Product Details

Vendor Details

  • SEMrush
  • Founded 2008
  • United States
  • https://www.semrush.com/

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One Reply to “SEMrush”

  • Mashum Mollah

    April 22, 2020 at 11:41 am


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