Search Engine Optimization (SEO) tools are used by marketers to grow organic traffic. Companies use them to improve ranking on search engine results pages without actually paying for placement. Free results on search engines make up the core of SEO, and these tools track progress of websites. They provide insight as to how marketers can improve placement of sites.
SEO software assesses website structure to make it more visible to search engines. It also analyzes value of inbound links from authoritative websites, and ensures original and relevant content for readers. Simply put, SEO tools helps websites speak the language of the internet, thus remaining accessible to visitors and discoverable by search engine spiders.
Many SEO platforms are designed for agencies and offer multi-domain management features. They offer detailed white-label progress reports. They track, analyze and recommend keywords for websites based on niche and target audience. Most SEO tools analyze industry trends and competitor data. SEO experts as well as product and marketing teams use them to analyze paid search optimization, pay per click advertising, conversion metrics, improve search engine rankings, and ad placement.
Moz recently decided to focus their efforts on SEO and this paved the way for Keyword Explorer. Learn more about Moz’s Keyword Explorer