Web analytic tools measure, collect, analyze and report web data to help marketers understand and optimize web usage. It can also be used to assess and improve website effectiveness, as well as a tool for market research. Web analytic applications help businesses and marketing executives measure the results of advertising campaigns, whether traditional print or broadcast. This helps estimate website traffic changes once a new advertising campaign is launch.
Web analytics software convert collected data into information, particularly metrics. Marketers infuse the information and ratios provided with business strategies. They utilize it to formulate online goals, objectives and other business strategies. Data is collected from four different sources i.e. HTTP request headers, network-level and server-generated data associated with HTTP requests, external data and application-level data sent with HTTP requests.
Off-site web analytics tools measure a website’s potential audience, visibility and buzz by collecting information from the internet as a whole. On-site web analytics software measure visitor behavior on a specific website, including drivers and conversions. They assess performance of a website in a commercial context and compare the data with key performance indicators. The most popular on-site web analytics tools include Adobe Analytics and Google Analytics.
Smartlook is a highly intelligent analytics tool for mobile apps and websites. The platform provides a qualitative analysis to assist users understand the ‘whys’ of the user behaviour and visitors. Learn more about Smartlook
W3Counter is a web stats and tool for your blog or website. You can learn this tool to your website if you want to gain insights about your visitors, increase sales, build a following, and track the growth of your business along the way Learn more about W3Counter
Webtrends is an online marketing software tool that serves over 2000 clients in the global market. The main aim of this solution is empowering customer experience and making it meaningful regardless of where it is taking place. Learn more about Webtrends
Mouseflow will help you to reveal the activities of your website visitors through heat maps, navigation tracking, form analytics, funnel, and user feedback. The platform will reveal to you why you are unable to convert your visitors Learn more about Mouseflow