Email management tools helps sort, organize and segment a huge volume of emails. In addition, it can be used for anything that involves incoming or outgoing emails like international helpdesk solutions and campaign feedback. Most email management solutions allow marketers to manage multiple accounts from a single interface.
They are highly customizable in UI design and matching workflows. Users can create signatures, prioritize folders, generate templates and more. Email management tools offer advanced search features that go beyond filtering by names and email addresses. They can utilize smart tagging to filter through messages and surface specific conversations from hundreds of emails.
These solutions automatically sort emails by user’s rules. Marketers can define what constitutes spam and increase productivity considerably. Most email management software have security features to protect sensitive data like login details, customer information and bank account details.
Email management apps also offer neat interfaces that are ad-free. The folders, thread-based conversations, flags and filters make it easy for marketers with little to no technical background to use. Some sophisticated solutions have business intelligence (BI) for analyzing subject, messages and files, and auto-tagging conversations based on certain specifications. Most have a built-in live chat feature for urgent conversations.
Litmus is a very effective email development tool used by marketing teams in creating email campaigns. Learn more about Litmus
MailChimp is an email marketing platform that offers high-level marketing features like auto-responders, list segmentation and spam filter diagnostics. The tools are easy to use and extremely versatile. MailChimp has more than 6 million users, some of whom are well known companies e.g. TED, Vice UK and The Economist. Learn more about MailChimp
SendinBlue is an email marketing tool that sanctions companies to nurture relationships in various aspects. Learn more about SendinBlue
GetResponse is an email management tool that services businesses in more than 180 countries. With more than 1 billion subscribers each month, GetResponse is one of the most user-friendly email marketing platforms in the world. Learn more about GetResponse