Email marketing tools are used by businesses to send out promotional emails to prospects. Marketers use them to design and create customized emails using HTML, CSS or easy-to-use visual editors. With email marketing software, marketers can manage subscriptions or un-subscriptions, build and manage opt-in email lists, as well as segment lists and send targeted emails. Some email platforms integrate with CRM products, thus enhancing segmentation capabilities of the platform.
Email marketing tools are a part of marketing automation software, and help boost brand awareness with a technique that has the ability to scale across vast audiences. They help businesses target their prospects more effectively and distribute content, while reducing marketing costs significantly. Key features of email marketing tools are designing and sharing newsletters, automation of newsletter delivery and email tracking, inbound lead generation as well as creation of permission-based emailing lists. This category includes point solutions for email marketing that don’t really offer a full suite of extra automation features across the different channels.
At the very least, email marketing products included in this category:
The best way to choose the right email marketing software for your needs is to browse our list of top platforms.
MailChimp is an email marketing platform that offers high-level marketing features like auto-responders, list segmentation and spam filter diagnostics. The tools are easy to use and extremely versatile. MailChimp has more than 6 million users, some of whom are well known companies e.g. TED, Vice UK and The Economist. Learn more about MailChimp
Campaigner is a marketing platform offering efficient email marketing solutions. Its features include professional email campaign creation, advanced list management and segmentation tools, and targeted email auto-responders and workflows. Learn more about Campaigner
ActiveCampaign is a marketing gem that integrates various marketing tools in various businesses. The tools are user-friendly and any business will find it easy in the acquisition, retention and customer-engagement aspects of the business. Learn more about ActiveCampaign
GetResponse is an email management tool that services businesses in more than 180 countries. With more than 1 billion subscribers each month, GetResponse is one of the most user-friendly email marketing platforms in the world. Learn more about GetResponse