Best Email Marketing Tools & Software

Email marketing tools are used by businesses to send out promotional emails to prospects. Marketers use them to design and create customized emails using HTML, CSS or easy-to-use visual editors. With email marketing software, marketers can manage subscriptions or un-subscriptions, build and manage opt-in email lists, as well as segment lists and send targeted emails. Some email platforms integrate with CRM products, thus enhancing segmentation capabilities of the platform.

Email marketing tools are a part of marketing automation software, and help boost brand awareness with a technique that has the ability to scale across vast audiences. They help businesses target their prospects more effectively and distribute content, while reducing marketing costs significantly. Key features of email marketing tools are designing and sharing newsletters, automation of newsletter delivery and email tracking, inbound lead generation as well as creation of permission-based emailing lists. This category includes point solutions for email marketing that don’t really offer a full suite of extra automation features across the different channels.

At the very least, email marketing products included in this category:

  • Provide email templates
  • Allow creation of emails via HTML editor
  • Store, track and segment email contact lists
  • Allow marketers to preview and send test emails
  • Provide campaign based reporting and analytics.

The best way to choose the right email marketing software for your needs is to browse our list of top platforms.


MailChimp

by MailChimp


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MailChimp is an email marketing platform that offers high-level marketing features like auto-responders, list segmentation and spam filter diagnostics. The tools are easy to use and extremely versatile. MailChimp has more than 6 million users, some of whom are well known companies e.g. TED, Vice UK and The Economist. Learn more about MailChimp

Drip

by Drip

Drip is uniquely the first e-commerce CRM platform with the goal of facilitating enterprises with a personalized and interactive relationship with their customers. Learn more about Drip

Campaigner

by Campaigner

Campaigner is a marketing platform offering efficient email marketing solutions. Its features include professional email campaign creation, advanced list management and segmentation tools, and targeted email auto-responders and workflows. Learn more about Campaigner

Infusionsoft

by Infusionsoft

Infusionsoft is a marketing and sales program that understands the importance of organized data in the business today. Learn more about Infusionsoft

SendinBlue

by SendinBlue


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SendinBlue is an email marketing tool that sanctions companies to nurture relationships in various aspects. Learn more about SendinBlue

ActiveCampaign

by ActiveCampaign


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ActiveCampaign is a marketing gem that integrates various marketing tools in various businesses. The tools are user-friendly and any business will find it easy in the acquisition, retention and customer-engagement aspects of the business. Learn more about ActiveCampaign

GetResponse

by GetResponse

GetResponse is an email management tool that services businesses in more than 180 countries. With more than 1 billion subscribers each month, GetResponse is one of the most user-friendly email marketing platforms in the world. Learn more about GetResponse

Aweber

by AWeber


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Aweber is a superior email marketing solution that continues to impress the most hardcore marketers with a rich feature set. It offers the means to automate the process of delivering targeted emails that are professional. Learn more about Aweber

Constant Contact

by Constant Contact


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Constant Contact is an email marketing tool that takes care of the marketing needs of a small business. It has been designed as an effective solution offering top-notch affordable features. Learn more about Constant Contact

ConvertKit

by ConvertKit

ConvertKit is a blogger-focused email marketing platform built by Nathan Barry. It quickly gained popularity after influential marketers like Joanna Wiebe and Pat Flynn backed it up. Learn more about ConvertKit