ActiveCampaign logo


ActiveCampaign is a marketing gem that integrates various marketing tools in various businesses. Business owners have the option of choosing from;

  • Messaging (a customer messaging tool)
  • Email marketing (a variety of email marketing options available)
  • Marketing Automation (Customized marketing option that is self-triggered)
  • Sales and CRM (Automated sales and customer data all in one click)

The tools are user-friendly and any business will find it easy in the acquisition, retention and customer-engagement aspects of the business. ActiveCampaign’s user support also goes a long way in ensuring satisfaction for businesses using the services.

ActiveCampaign Benefits

Easy-to-use API: This is facilitated by the platform’s API that is easy to use that is compatible with many applications used in many businesses globally.

Conditional Content: Conditional content enables businesses to modify content to suit the needs of their individual contacts.

Sales CR: The marketing automation tools are so important in that they can be simultaneously used both as leverage in a marketing process and in automating a large number of tasks in a sales process.

Site Tracking: This feature is very important in the sense that it keeps track of contacts browsing behavior while on a business’s website making it possible to tailor marketing tools based on their interests.

Intuitive Automation Building: The platform’s automation builder creates flowchart tools simply through drag-and-drop. The tool is intuitive making it possible to create automation with little, if any, training at all.

Email Split Testing: This kind of testing analyzes email sender information in order to understand what your audience likes best.

ActiveCampaign Features

Email Marketing Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Mailing List Management
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

Marketing Automation Features

  • Analytics/ROI Tracking
  • Drip Campaigns
  • Landing Pages/Web Forms
  • Lead Scoring
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Customer Relationship Management Features

  • Calendar/Reminder System
  • Email Marketing
  • Lead Scoring
  • Marketing Automation Integration
  • Segmentation
Its pricing is divided into 4 payment plans


You pay $17per month paid yearly
  • Unlimited sending
  • Supports to 3 users
  • You can send newsletters
  • Chat and email support
  • Marketing Automation


You pay $45 per month paid yearly
  • SMS Marketing
  • CRM w/ Sales Automation
  • Deep Data Integrations
  • Custom Domain
  • Custom Branding
  • One on One Training
  • Up to 25 users
  • Contact & Lead Scoring
  • Unlimited sending
  • Custom User Permissions


You pay $129 per month paid yearly
  • Everything from Plus
  • Unlimited sending
  • Site Messaging
  • Up to 50 users
  • Attribution


You pay $229 per month paid yearly
  • Everything from Professional
  • Phone Support
  • In-depth Onboarding
  • Free Design Services
  • Unlimited Users
  • Uptime SLA
  • Custom Mailserver Domain
  • Free Social Data
  • Dedicated Account Rep

ActiveCampaign's Alternative


by GetResponse

GetResponse is an email management tool that services businesses in more than 180 countries. With more than 1 billion subscribers each month, GetResponse is one of the most user-friendly email marketing platforms in the world. Learn more about GetResponse


by AWeber

Aweber is a superior email marketing solution that continues to impress the most hardcore marketers with a rich feature set. It offers the means to automate the process of delivering targeted emails that are professional. Learn more about Aweber


by ConvertKit

ConvertKit is a blogger-focused email marketing platform built by Nathan Barry. It quickly gained popularity after influential marketers like Joanna Wiebe and Pat Flynn backed it up. Learn more about ConvertKit

Average Rating
  • Overall
  • Design
  • Usability
  • Support
  • Price

Product Details

  • Starting Price
  • Pricing
  • Features
  • Free Version
  • Free Trail
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • ActiveCampaign
  • Founded 2003
  • United State
  • https://www.activecampaign.com

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