Keyword research tools are a type of search engine optimization software used by marketers to guide their content strategy. They are particularly relevant for online publishers, bloggers and freelance writers. Keyword research tools analyses keywords and provides feedback on low competition and high value keywords. Its significance goes beyond SEO copywriting.
At the core, keyword research tools offer insightful market data. They tell users what people are interested in, and in relative figures. They also reveal actual language used by prospects when talking about specific topics.
Smart keyword research software allows websites to improve ranking on search engine results pages, and get targeted traffic. Marketers can use data provided to choose the best keywords based on their niche, monthly searches and other factors. Top keyword research tools provide API access, competitor research and search volume data.
Moz recently decided to focus their efforts on SEO and this paved the way for Keyword Explorer. Learn more about Moz’s Keyword Explorer
SerpStat is a comprehensive search engine optimization solution designed to help businesses and marketers improve SEO performance. Located in Eastern Europe, SerpStat offers core tools for anyone who works in digital marketing. Learn more about Serpstat
SEMrush is an all-in-one SEO, marketing and competitor analysis suite that offers digital marketers numerous tools. Businesses and online marketers can use the platform for tackling tasks like website audits, keyword tracking, social media monitoring, backlink analysis and more. Learn more about SEMrush