Best Social Media Marketing Tools & Software

Social media marketing (SMM) Tools are used by companies and marketers to engage prospects and existing customers on social media. It tracks effectiveness of social media campaigns, inbound and outbound brand mentions and social media presence. Basic social media marketing tools allow companies to track and analyze conversations across different social media accounts from a single dashboard. Web-based solutions enable real time and automated posting to social media platforms. Marketers can post the same content to Facebook, Twitter and LinkedIn with a few clicks.

Social media marketing software manages and analyzes ad campaigns on social media platforms. It helps companies create targeted and optimized ads. It also identifies key influencers in the industry who could help amplify a company’s message. Marketers use SMM tools to create sweepstakes, polls and other content types that would boost customer engagement. Moreover, these tools increase a company’s online presence and engage broader audiences. Key features offered include social ads, social sharing, social campaigns, social engagement and social analytics. SMM tools are often used alongside SEO software to boost search engine visibility and optimize content on social media platforms.


by Everypost

Everypost is an acclaimed social media tool used by SMBs, digital-based firms, content professionals, and digital agencies. Learn more about Everypost


by Followerwonk

Followerwonk is a Twitter analytics software that enables user to collect and analyze the information of Twitter users Learn more about Followerwonk


by Buzzsumo

Buzzsumo is among top analytic tools for social media. It has a powerful social search engine that will help you analyze and find content that is performing well as per the specific niche. Learn more about BuzzSumo



This is a free cloud service which allows for if this then that, connecting two applications to complete the job on one application based on the app of another condition. Learn more about IFTTT


by MeetEdgar

The MeetEdgar solution is a social management software that automates re-sharing of content and optimizes social traffic. Learn more about MeetEdgar

Sprout Social

by Sprout Social

This SaaS App promotes communication between people and businesses. Sprout social also streamlines communication between an enterprise and its enthusiasts, prospects, and customers. Learn more about Sprout Social

Social Oomph

by SocialOomph

The SocialOomp solution was designed by a Canadian firm that operates as part of the famous 3827992 Canada Inc. division. Learn more about Social Oomph


by Agorapulse

Agorapulse allows you to put all your social networks in a unified network and then manage everything from there. Some of the common networks to connect on this platform include Instagram Learn more about Agorapulse


by Hootsuite

Hootsuite provides a single dashboard that allows users to monitor and manage all the social networks of the organization. Learn more about Hootsuite


by Buffer

Buffer is a streamlined, intuitive platform for managing social media that is trusted by agencies, businesses, individuals, and brands to assist you drive results and engagements that are meaningful on social media. Learn more about Buffer