Social media marketing (SMM) Tools are used by companies and marketers to engage prospects and existing customers on social media. It tracks effectiveness of social media campaigns, inbound and outbound brand mentions and social media presence. Basic social media marketing tools allow companies to track and analyze conversations across different social media accounts from a single dashboard. Web-based solutions enable real time and automated posting to social media platforms. Marketers can post the same content to Facebook, Twitter and LinkedIn with a few clicks.
Social media marketing software manages and analyzes ad campaigns on social media platforms. It helps companies create targeted and optimized ads. It also identifies key influencers in the industry who could help amplify a company’s message. Marketers use SMM tools to create sweepstakes, polls and other content types that would boost customer engagement. Moreover, these tools increase a company’s online presence and engage broader audiences. Key features offered include social ads, social sharing, social campaigns, social engagement and social analytics. SMM tools are often used alongside SEO software to boost search engine visibility and optimize content on social media platforms.
Everypost is an acclaimed social media tool used by SMBs, digital-based firms, content professionals, and digital agencies. Learn more about Everypost
The MeetEdgar solution is a social management software that automates re-sharing of content and optimizes social traffic. Learn more about MeetEdgar
This SaaS App promotes communication between people and businesses. Sprout social also streamlines communication between an enterprise and its enthusiasts, prospects, and customers. Learn more about Sprout Social
The SocialOomp solution was designed by a Canadian firm that operates as part of the famous 3827992 Canada Inc. division. Learn more about Social Oomph