Social media marketing (SMM) Tools are used by companies and marketers to engage prospects and existing customers on social media. It tracks effectiveness of social media campaigns, inbound and outbound brand mentions and social media presence. Basic social media marketing tools allow companies to track and analyze conversations across different social media accounts from a single dashboard. Web-based solutions enable real time and automated posting to social media platforms. Marketers can post the same content to Facebook, Twitter and LinkedIn with a few clicks.
Social media marketing software manages and analyzes ad campaigns on social media platforms. It helps companies create targeted and optimized ads. It also identifies key influencers in the industry who could help amplify a company’s message. Marketers use SMM tools to create sweepstakes, polls and other content types that would boost customer engagement. Moreover, these tools increase a company’s online presence and engage broader audiences. Key features offered include social ads, social sharing, social campaigns, social engagement and social analytics. SMM tools are often used alongside SEO software to boost search engine visibility and optimize content on social media platforms.