Best Search Engine Marketing Tools & Software

Search engine marketing Tools automate repetitive tasks and targets consumer performing online searches. SEM providers operate with the assumption that many consumers rely on search engines to find information about products and services. These solutions help marketers optimize search ads. Companies can use search engine software to research keywords, act on intelligent bidding competitions, analyze and forecast results, run paid ad campaigns, and automate bidding and copy generation.

Like SEO tools, search engine marketing software helps marketers increase organic traffic and boost rankings on search engine results ages (SERP). They consolidate data to help marketers and website owners to generate insights that are useful for search engine marketing. For instance, search engine marketing software offers discovery of less competitive and highly valued keywords.

Most SEM solutions include those offered by search engines like Google AdWords and Bing Ads. Some integrate SEO features and provide capabilities for paid search, display and social ads. Other search engine marketing tools offer competitive analysis, meaning they allow users to see what keywords competitors bid on.


by Ubersuggest

The tool shared in this post was created by an SEO guru and among the best free tools for getting keyword suggestions. Keyword research is among the most important and essential SEO Learn more about Ubersuggest


by SpeedPPC

After over twelve redevelopment months, the cloud edition of SpeedPPC came to life. The next generation solution brought excitement, bleary eyes, joy, and cake. Learn more about SpeedPPC

AdWord Bid Tool

by Wordstream

Utilizing the Adword Bid Toll is a leading step in the management process of PPC. Coming up with a way of turning keywords to targeted ads, and the analyzing and maintaining the results of the ads can be hard. Learn more about AdWord Bid Tool


by KeywordSpy

Keywordspy is a populous keyword research and tracking tool. Reviews state that it can spy on competitors and do advanced research to come up with the most profitable, hidden, and easy to rank keywords for the business and the website. Learn more about KeywordSpy


by WordStream

WordStream is a suite of online advertising and marketing tools that help the business cover Keyword management and research for SEO and PPC campaigns. Learn more about WordStream

Bing Ads

by Bing Ads

In case you are an advertiser that is looking for an easy to use, affordable, and, not to forget, the feature-rich online alternative for online advertising, one of better choices you can pick is this app. Learn more about Bing Ads


by RavenTools

RavenTools is specially designed to manage online advertising campaigns, search engine optimization and social media conversations in an efficient way. Learn more about RavenTools

Google Ads

by Google

Each second, there are over two million searches carried out on Google, and many search results pages will include Google ads. Learn more about Google Ads


by Optmyzr

Optmyzr is an ultimate tool to save time for PPC professionals with an interest in handling Adwords and Bing Ads from an easy to use and friendly platform. Learn more about Optmyzr


by SEMrush

SEMrush is an all-in-one SEO, marketing and competitor analysis suite that offers digital marketers numerous tools. Businesses and online marketers can use the platform for tackling tasks like website audits, keyword tracking, social media monitoring, backlink analysis and more. Learn more about SEMrush