Video marketing tools are a type of online marketing software that allows users to create custom and interactive videos. Marketers can dictate structural elements like chapters, scenes and branching to suit the unique needs of customers. They can overlay annotation elements like forms, polls, clickable links, branding and viewers’ names. After defining content elements and personalization logic, marketers may display the videos on company websites or customer portals, served them up via ad exchanges, or send in email campaigns.
Video marketing software assesses viewer engagement and provides feedback at content or individual level. Some solutions integrate with third party platforms where the content is hosted while others offer video hosting capabilities within the platform. Popular integrations include email marketing systems, marketing automation systems and customer relation management systems – which may provide data to boost video engagement.
In addition to promoting products and services, companies use video marketing software to create how-to branded videos, curated presentation of facts in visual format and live presentations. Key features offered by the best video marketing software include templates, media library, music and social media sharing capabilities.
At Screencast-O-Matic, there is no belief that editing and recording the video should be a hard task, or even cost so much. The intuitive and simple tools here will assist you accomplish the task with ease. Learn more about Screencast-o-Matic