Website traffic checkers are used by companies to profile people who visit their sites. The main goal is to use that information to convert visitors to customers. While many web design and management solutions offer data like number of visitors and visits, the data is not very detailed and doesn’t provide useful information about the visitors. Website traffic checkers fill this gap and provide information that can be used for lead conversion.
Salespeople and marketers integrated website traffic solutions into their websites. Web traffic checkers often transfer the information collected to customer relation management platform solutions. Information collected may include company and contact information, and can be managed using lists.
Most web traffic checkers include metrics like time spent on website, frequency of visits and specific pages visited. They may create customer profiles, allowing salespeople and marketers to filter visitors that are more likely to convert to customers. They notify users of new opportunities. In addition to CRMS, website traffic software integrates with lead generation, sales effectiveness and other marketing solutions.
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