Inbound marketing tools enable companies to generate leads, reduce conversion rate and generally boost online presence. They utilize social media marketing and content marketing to take digital strategy to the next level. Marketers realize advanced customer engagement and generate more leads to their websites without jumping through too many hoops.
Inbound marketing software exploit the prevalence of social media and internet to entice potential customers. They help companies publish relevant content like social media pages and blog posts. Unlike outbound marketing where firms have to look for customers, these tools help business owners earn the attention of prospects and make them easy to find.
In addition to SMM and content marketing, inbound marketing tools also incorporate search engine optimization and pay-per-click. While the former implements strategies to boost rankings on search engine results pages, PPC places targeted ads that appear on relevant websites and during searches.
Inbound marketing tools allow companies to shape brand preferences, influence future purchases and increase brand awareness. They make it easy for customers to engage with brands at their point of need. Universal features offered by inbound marketing tools include SEO, SMM, PPC, marketing automation, social media monitoring, lead nurturing and trigger marketing.