Blogging tools allow users to create, edit and publish digital content for websites. They make the process of writing and publishing blog posts for marketers who don’t have coding skills. These tools make the process of creating blog posts and sharing them with the masses more strategic and efficient. They help with everything from coming up with ideas to sharing content with readers and potential subscribers.
Some blogging tools are designed for flashing out existing ideas and finding the perfect angle, some provide analysis of a site’s content performance, some help with creation of blog visuals, yet others organize blog post ideas.
Blogging tools are sometimes considered part of content management systems. These are all-in-one platforms that help businesses organize, manage and distribute content. Marketers use them to store, track, edit and collaboration on information-related projects. Some integrate third-party marketing software and content analytics programs.
Blogging platforms are a type of web CMS software that simplify creation and maintenance of blogs. They have web-based editing and publishing capabilities for text, video, audio and image files. Most offer templates for content creation.