MailChimp logo


MailChimp is an email marketing platform that offers high-level marketing features like auto-responders, list segmentation, and spam filter diagnostics. The tools are easy to use and extremely versatile. MailChimp has more than 6 million users, some of whom are well-known companies e.g. TED, Vice UK, and The Economist. Customers can;

  • Create and send email campaigns
  • Integrate third part tools to extend the functionality
  • Automate email and marketing efforts
  • Collect customer data

Any business, whether small or large, will find it easy to acquire, nurture and retain customers with MailChimp.

MailChimp Benefits

Automated tasks: MailChimp offers pre-designed marketing automation to automate routine tasks. This allows users to reallocate resources to strategizing, engaging and following up prospects who matter.

Send targeted emails and newsletters: You can segment your email list based on certain criteria and send targeted emails and campaigns.

Simple and customizable interface: MailChimp offers an aesthetic and user-friendly interface. Setting up an account is easy, and you can access different features are from the dashboard page.

Insightful reporting and analysis: This helps you know who opens emails, clicks on links and more. These reports are easily viewed on mobile devices, and allow business owners to optimize marketing efforts.

Custom sign up forms: Users can include custom brand insignia on sign up forms and integrate them on websites or social media pages. These allow businesses to gather new subscribers from more sources, including mobile device users.

It is free: Businesses with less than 2000 subscribers enjoy high-quality MailChimp features for free. It’s great news for freelancers, bloggers and small enterprises that are fairly new to the industry.

MailChimp Features

Campaign Creation

  • Email campaigns
  • Landing pages
  • Custom domains
  • Pop-up forms
  • Postcards
  • Google re-marketing ads
  • Facebook ads
  • Instagram Ads

Email and Marketing Automation

  • Marketing automation
  • Abandoned cart
  • Product recommendations
  • Order notifications
  • Welcome emails
  • Data-based automations

Marketing Optimization

  • Basic reports
  • A/B testing
  • Segmentation and tagging
  • Send time optimization
  • Delivery by time zone
  • Advanced segmentation
  • Comparative reports
  • Predicted demographics
  • Multivariate testing

MailChimp Pricing

Free Plan ($0/Month)

  • 2000 subscribers
  • 12000 emails per month
  • Multi-user accounts
  • Guides and tutorials
  • First 30 days email and chat support
  • Email campaigns
  • Landing pages
  • $99/year custom domains
  • Popup forms
  • Postcards
  • Google remarketing ads
  • Facebook ads
  • Instagram ads
  • Marketing automation
  • Abandoned Cart
  • Product recommendations
  • Order notifications
  • Welcome emails
  • Data-based automation
  • Basic reports
  • A/B testing
  • Segmentation and tagging

Grow Plan ($10/Month)

All of the Free Business Plan plus;
  • Unlimited emails
  • Unlimited subscribers
  • Email and chat support
  • Predicted demographics

Pro Plan ($199/Month)

All Grow Plan features plus;
  • Advanced segmentation
  • Comparative reports
  • Multivariate testing

MailChimp's Alternative


by Drip

Drip is uniquely the first e-commerce CRM platform with the goal of facilitating enterprises with a personalized and interactive relationship with their customers. Learn more about Drip


by Campaigner

Campaigner is a marketing platform offering efficient email marketing solutions. Its features include professional email campaign creation, advanced list management and segmentation tools, and targeted email auto-responders and workflows. Learn more about Campaigner

Average Rating
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  • Design
  • Usability
  • Support
  • Price

Product Details

  • Starting Price
  • Pricing
  • Features
  • Free Version
  • Free Trail
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Live Online
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • MailChimp
  • Founded 2001
  • United State

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