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Intercom is a support platform for customers. It has a suite that caters for the needs of all the important segments of a business which include product marketing, sales, and support. Their platform works by gathering user intelligence coupled with behavioral targeting so that a business is able to understand the needs of its customers and improve services.

With Intercom, a business gets data based on who is using a certain product. The platform then makes suggestions on tools that you can use to deliver personal communicators.  The tools include live chats with potential customers, in-app messages on web devices inclusive of mobile devices, emails, among others which are sent to customers based on a customer’s individual preferences. This then becomes an efficient way of getting on board new customers and retaining them through personalized engagements.

Intercom is constantly being improved which means the tools remain reliable on top of being regularly improved. Also, the platform’s live customer database keeps being updated. One of Intercom’s strengths is with the kind of customer base segmentation it offers to a business. To ease messaging and ensure effective messaging, Intercom integrates with other popular tools. These include Facebook, Github, Salesforce, and JustCall.

Intercom Benefits

Detailed profiles for users and customers

A wealth of customer information is made available on just a single platform. This is information on contact details, location, interaction history, and activity.

Real-time statistics

It is possible to get real-time data on how a campaign is performing. Other information is on open rates, click-throughs, among others.

Live segments

A business gets notifications and user stats on potential customers, new and existing clients, and customers who are opting out. This information is used to create custom segments based on user attributes.

Easy to use

The user interface does not require training.

Intercom Features

Email marketing

  • Assignment rules
  • Saved replies
  • Smart suggestions
  • Lead qualification bot
  • Separate support and sales
  • Round robin assignment
  • Separate support and sales

Marketing automation

  • Smart campaigns
  • Message scheduling

Other features

Team Inbox

  • Teams
  • Notes and mentions
  • iOS and Android apps
  • Customer profiles
  • Lead qualification profiles
  • Tagging


  • Messenger
  • Email
  • Facebook
  • Twitter

Actionable Insights

  • Revenue reports
  • Team performance reports
  • Response times
  • Conversation volume
  • Lead sources
  • Salesforce leads

Intercom Pricing

Essential (from $136/month)

  • Manage conversations from more than one channel
  • Create help center to address common questions
  • Integrate with Hubspot, Shopify, Stripe among others

Pro (from $202/month)

  • All Essential features
  • Customized workflows
  • Create intelligent campaigns
  • Integrate with Zendesk, Salesforce, Github, among others

Premium (priced depending on individual needs)

  • All features in Pro
  • Custom bots
  • Reports on revenue and team performance
  • Integrate with Marketo, Salesforce sandbox and Clearbit Reveal
  • Conversion of targets using account-based campaigns
  • Team capacity management and SLAs monitoring

Intercom's Alternative


by Mad Mimi

Mad Mimi is a cloud-based platform where email marketing comes to life. It is a great solution to marketing teams from small, midsize and large enterprises. Learn more about Madmimi


by Litmus

Litmus is a very effective email development tool used by marketing teams in creating email campaigns. Learn more about Litmus

Average Rating
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  • Design
  • Usability
  • Support
  • Price

Product Details

  • Starting Price
  • Pricing
  • Features
  • Free Version
  • Free Trail
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Live Online
  • Support
    Business Hours

Vendor Details

  • Intercom
  • Founded 2011
  • United States

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