Best SEO Tools & Software

Search Engine Optimization (SEO) tools are used by marketers to grow organic traffic. Companies use them to improve ranking on search engine results pages without actually paying for placement. Free results on search engines make up the core of SEO, and these tools track progress of websites. They provide insight as to how marketers can improve placement of sites.

SEO software assesses website structure to make it more visible to search engines. It also analyzes value of inbound links from authoritative websites, and ensures original and relevant content for readers. Simply put, SEO tools helps websites speak the language of the internet, thus remaining accessible to visitors and discoverable by search engine spiders.

Many SEO platforms are designed for agencies and offer multi-domain management features. They offer detailed white-label progress reports. They track, analyze and recommend keywords for websites based on niche and target audience. Most SEO tools analyze industry trends and competitor data. SEO experts as well as product and marketing teams use them to analyze paid search optimization, pay per click advertising, conversion metrics, improve search engine rankings, and ad placement.


by Ahrefs

AHREFS is a comprehensive SEO solution designed to provide insight into competitor websites and help content marketers strategize better. It boasts a great crawling setup to find backlinks and mentions across the internet. Learn more about Ahrefs

Authority Labs

by Authority Labs

Authority Labs is a powerful web-based SEO platform designed to provide accurate competitor tracking, local and global tracking for search engines, Google AdWords integration and more. Learn more about Authority Labs


by Seobility

Seobility is a search engine optimization software that crawls and analyzes websites for errors that may compromise SERP efforts. Based in Germany, it has quickly become popular in the United States and other parts of the world. Learn more about Seobility


by Serpstat

SerpStat is a comprehensive search engine optimization solution designed to help businesses and marketers improve SEO performance. Located in Eastern Europe, SerpStat offers core tools for anyone who works in digital marketing. Learn more about Serpstat


by DeepCrawl

DeeepCrawl is a search engine marketing solution that regularly checks websites for issues and assets to fix. It ensures that websites remain relevant in a constantly revolving online world. Learn more about DeepCrawl


by Majestic

Majestic is a powerful search engine marketing solution designed for marketing firms, media analyists, SEO agencies and website developers who need a steady stream of updated data for analysis of website analysis. Learn more about Majestic


by SEMrush

SEMrush is an all-in-one SEO, marketing and competitor analysis suite that offers digital marketers numerous tools. Businesses and online marketers can use the platform for tackling tasks like website audits, keyword tracking, social media monitoring, backlink analysis and more. Learn more about SEMrush