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Moz is a leading SEO solution that offers basic and advanced research tools. It helps marketers, agencies, and businesses improve search engine optimization strategies. It provides handy tools like SEO keyword generator and link analysis. The vast selection of keyword research tools can be daunting, even for the most experienced marketers. Moz offers tutorials to help business owners improve their SEO program and better understand SEO tactics. This is a great app for small businesses that need to attract organic traffic without paying too much. It provides plans for businesses from different scales.

Moz Benefits

Weekly website crawls: Moz crawls through user websites and identifies issues that may compromise performance. It monitors rankings of keywords used by the target audience, allowing users to spend more time optimizing.

Competitive analysis: Moz keeps an eye on the competitors using the inbuilt website crawler, Open Site Explorer and Moz Pro app. The latter monitors link metrics and competitors’ rankings to give you an edge on the search engine results pages.

Keyword difficulty tool: Moz provides a detailed analysis of the highest ranking website pages. This information can be used by content marketers to prioritize keyword optimization and perfect their strategy.

On-page optimization: Moz provides a wide range of actionable recommendations for websites and helps users better understand where things may have gone wrong. It also gives clear instructions on how to correct problems and see immediate results.

Moz Features

SEO tools

  • SEO audit and crawl
  • Rank tracking
  • Keyword research
  • SEO toolbar
  • Backlink research
  • On-page metrics
  • Link explorer

Local marketing

  • Citation cleanup
  • Local for enterprise
  • Local ranking factors
  • Business listings audit
  • My business console
  • Research categories

Marketing resources

  • Community Q&A
  • Workshops and training

Moz Pricing

Standard ($99/month)

  • 5 campaigns
  • 300 keyword rankings
  • Mobile rankings
  • 100,000 pages crawled each week
  • 5 on-demand crawls/month
  • 150 keyword queries/month
  • 10,000 rows per keyword query
  • 5000 backlink queries/month
  • 10,000 rows per backlink query
  • Scheduled reports
  • 2 user seats

Medium ($179/month)

  • 10 campaigns
  • 900 keyword rankings
  • Mobile rankings
  • 500000 pages crawls/week
  • 30 on-demand crawls/week
  • 5000 keyword queries/month
  • 30,000 rows per keyword query
  • 30 keyword lists
  • 500 keywords per list
  • 20,000 blank queries per month
  • 40,000 rows per backlink query
  • 30 link tracing lists
  • Scheduled reports
  • Branded reports
  • 10 user seats

Large ($249/month)

  • 25 campaigns
  • 1900 keyword rankings
  • Mobile rankings
  • 1250000 pages crawl/week
  • 60 on-demand crawls/week
  • 15000 keyword queries/month
  • 50,000 rows per keyword query
  • 60 keyword lists
  • 750 keywords per list
  • 70,000 blank queries per month
  • 50,000 rows per backlink query
  • 90 link tracing lists
  • Scheduled reports
  • Branded reports
  • 10 user seats

Premium ($999/month)

  • 100 campaigns
  • 10,000 keyword rankings
  • Mobile rankings
  • 5000000 pages crawls/week
  • 75 on-demand crawls/week
  • 30000 keyword queries/month
  • 100,000 rows per keyword query
  • 100 keyword lists
  • 1000 keywords per list
  • 100,000 blank queries per month
  • 100,000 rows per backlink query
  • 100 link tracing lists
  • Scheduled reports
  • Branded reports
  • 60 user seats

Moz's Alternative


by SpyFu

Spyfu is a feature-rich solution designed for search engine marketing. It offers digital marketers search marketing tools needed for successful internet marketing campaigns. Learn more about SpyFu


by Ahrefs

AHREFS is a comprehensive SEO solution designed to provide insight into competitor websites and help content marketers strategize better. It boasts a great crawling setup to find backlinks and mentions across the internet. Learn more about Ahrefs

Authority Labs

by Authority Labs

Authority Labs is a powerful web-based SEO platform designed to provide accurate competitor tracking, local and global tracking for search engines, Google AdWords integration and more. Learn more about Authority Labs

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Product Details

Vendor Details

  • Moz
  • Founded 2004
  • United States
  • https://moz.com/

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