Klaviyo Pricing, Top Features, Pros & Cons, and Alternatives

Klaviyo Pricing, Top Features, Pros & Cons, and Alternatives

Do you have an online business? If you do, then you can use Klaviyo. It is the best software platform for marketing any online business. Klaviyo pricing is  also very manageable for users. 

Klaviyo offers a cloud-based email marketing software for eCommerce marketers that helps entrepreneurs target, personalize, optimize, and monitor their Social media and email marketing campaign. 

The platform facilitates efficient segmentation by avoiding overreliance on customary tools like spreadsheets.

The platform offers robust tools like 360-degree customer profiles, segmentation, drag-and-drop email designs, 1click integrations, custom activity fields, and much much more. All these features for merely $30 or $40 worth Klaviyo pricing plans. 

The segmentation in Klaviyo offers its users the accuracy to deliver the mails to the targeted audience perfectly with ease.

This article will discuss Klaviyo in more detail and mention its various features, pros and cons, and mention available alternatives. 

Klaviyo Top Features

Klaviyo Top Features

The best part of using Klaviyo is that you get tons of features. You get the best tools for marketing any online business, and you can use them to their full potential.  Here is a briefing of the various features of Klaviyo and Klaviyo pricing. 

  • Segmentation: Klaviyo offers the best segmentation for specific condition-based email campaigns. You can use numerous conditions to pinpoint a proper, segmented email campaign with this marketing platform.
  • Automated Marketing: With Klaviyo, you can make money while sleeping. It has features to automate abandoned cart reminders, welcome emails, and many more. In addition, Klaviyo has built-in A/B testing to help you polish your approach.
  • Integration Tool: Klaviyo has native integration tools to help you pull data from the top eCommerce platforms and marketing tools. You can integrate unlimited data without having to pay any hidden fees or Klaviyo pricing. 
  • Reporting: You don’t have to settle just for the open and the click rates.  Klaviyo helps you with actionable results like the amount of revenue you are earning through your own channels.
  • Customer Profiles: Klaviyo is the marketing platform that gathers your customer’s info with just a single glance. You don’t have to use multiple tools; you get collecting, storing, and analyzing tools all in Klaviyo.
  • Email Marketing: Klaviyo is the best in email marketing campaigns. It helps you to send automated messages to your targets based on their purchasing behaviors. 
  • Templates: Klaviyo offers eye-catching templates for their forms and is ready for customization in minutes.   

Why Should You Use Klaviyo?

Why Should You Use Klaviyo

Some of the benefits of using Klaviyo are its ease of use, flexibility in segmentation, and widespread use cases.  Also, Klaviyo pricing plans are very affordable. Here are some of those benefits that answer your question as to why you should use Klaviyo. 

Easy To Use

Klaviyo builds itself with the intent to offer ease of use. There is a WYSIWYG editor to help you create compelling emails without any struggle. It also offers multiple optimized, responsive email templates for different devices, including mobile phones. 


Klaviyo’s key characteristic is its segmentation tool.  The software allows users to segment prospects using their behavioral and transaction patterns. Its accurate segmentation allows marketers to perform good marketing campaigns. 

One Click Integration

Klaviyo is here to replace spreadsheets. It integrates with the tools that you use and allows you to use tools from Magento, ZOHO, Salesforce, Shopify, and more. In addition, it offers you an open API that enables you to create custom integration and boost your marketing. 

Klaviyo Pros & Cons

Klaviyo Pros & Cons

Klaviyo has mostly pros than cons. Its ease of use, versatility in functions make it stand out. Still, here are some of the pros and cons of Klaviyo.

Klaviyo Pros 

  • Email automation to nurture new prospects by educating them and promoting content.
  • Segmentation supports multiple layers of conditions to pinpoint the targeted prospect. For example, Klaviyo lets you segment using behavior,  demographics, and purchase history. 
  • Promotion emails. The higher delivery rate in Flash sales, promotions, and discounts drive sales.
  • SMS messaging can be aligned with email promotion and give a more omni marketing approach to CMR. 
  • Klaviyo provides great reporting. It can track CTR, open rate, conversion, and revenue.
  • It has the A/B testing to help with campaign optimization. 
  • Campaign management. 

Klaviyo Cons

  • Improvement is required in graphic management to help in resizing images easily. 
  • Campaign builder has only a few templates. 
  • The price is a bit high for small companies. 
  • Email design tools need improving.
  • Slow customer service. 

Klaviyo Pricing

Klaviyo Pricing

You can go to the Klaviyo website and check Klaviyo pricing. The platform offers you to select a plan based on your number of email contacts. You have to put the number of your email contacts in the textbox and select a price accordingly. 

You have to pay $20 for 500 contacts. For 1000 contacts, you have to pay $30.

Klaviyo Integration

Klaviyo offers integration of multiple eCommerce platforms. Here are the names of some of those platforms-

  • Shopify
  • Magento
  • BigCommerce
  • WooCommerce
  • Facebook
  • Aftership
  • Eventbrite
  • Desk
  • 3dcart
  • Justuno
  • LoyaltyLion
  • Opencart
  • Lightspeed
  • LimeLight
  • OptinMonster
  • Poptin
  • Salesforce
  • Segment
  • ReCharge
  • Recurly
  • Stripe
  • Sumo
  • Volusion

Klaviyo Alternatives

Klaviyo Alternatives

Klaviyo’s expected rival gallery offers the same email marketing solutions for online businesses.  Here are some of those alternatives-


It is marketing automation for eCommerce businesses. It also offers all-in-one solutions like Klaviyo in customer retention, purchase rate, and engagement with highly targeted messages in all the channels.  

Comparison With Klaviyo

  • Slower to reach ROI.
  • Easy to set up.
  • More usable.

Active Campaign

Active Campaign Offers excellent customer engagement and optimized communication with intelligence-driven and personalized messages. 

Comparison With Klaviyo

  • Better at support.
  • But Slower to reach ROI. 


Emarsys is good for customer engagement and benefits digital marketers with accelerated business outcomes. In addition, it helps target customers with its personalized targeting tools.

Comparison With Klaviyo

  • Better at support.
  • Easy to set up.
  • But Slower to reach ROI.

Bronto Marketing Platform

It has drag-and-drop automation that combines email, mobile, and social messaging. Bronto Marketing Platform is very easy to use. 

Comparison With Klaviyo

  • Expensive compared to Klaviyo. 
  • But Slower to reach ROI.

Bottom Line

Klaviyo offers the best features for a more affordable price than any other marketing platform. It charges users based on the number of email contacts a digital marketer has. The klaviyo pricing is not based on any particular packages. For instance, you have to pay $30/month if you have 1000 email contacts. In return, you get to send unlimited emails with chat support.  

Although there are alternatives, Klaviyo stands tall in the competition by providing the best segmentation, prospect targeting, and many other features at an aggressive price. If you are looking for an online marketing platform, then Klaviyo can be your best solution. 

Read More: