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Sprout Social

This SaaS App promotes communication between people and businesses. Sprout social also streamlines communication between an enterprise and its enthusiasts, prospects, and customers. It has three main functionalities which include analytics, engagement, and publishing. The tool can help the company to progress effectively on its social communication initiatives.

This tool allows you to build and maintain a community because it is easy to begin, join, and monitor all your social conversions. You will be able to enhance your customer relationships with the wide tools that help in the optimization. Sprout social will also assist you to enhance the returns on customers on social media and manage all your portfolio from one tool.

Sprout social Benefits

Top Features: Sprout social has so many useful features that allow businesses to engage with people and effectively build relationships. The business can use Sprout social to benefit from social media analytics, social customer service, social media management, and social media marketing. The tools that Sprout social provide allow businesses to manage their social care and social media efforts in an efficient and effective manner.

Business Building: Social media has spread greatly over human life and significantly influenced the traditional marketing approached. Sprout social can help you to build your enterprise in an easy and better way because you will get authentic feedback that leads you towards the improvement of your product.  You will also be able to establish a lasting relationship with all your clients and this goes beyond the computer screen.

Identify and Engage with Clients: This software can also help you identify and engage with all your clients who may prove to have several potential benefits to your entity. Sprout social will give you an organized dashboard that distinctively divides the subject areas into six sections. These include Reports, Discovery, Publishing, Feed, Tasks, and Messages. You will be able to know where you stand with your prospects and clients.

Sprout social Features

Social Media Management Features

  • Social media monitoring
  • Reporting/analytics
  • Post scheduling
  • Multi-user collaboration
  • Multi-account management
  • Customer engagement
  • Content management
  • Brand tracking
  • Automated publishing

Social Media Marketing Features

  • Posts scheduling
  • Multi-account management
  • Keyword filtering
  • Customer targeting
  • Conversion tracking
  • Content management
  • Contact management
  • Automated publishing
  • Analytics

Social Media Monitoring Features

  • Trend tracking
  • Sentiment analysis
  • Influencer tracking
  • Dashboard
  • Customer engagement
  • Competitive analysis

Reputation Management Features

  • Social media monitoring
  • Social media metrics
  • Sentiment analysis
  • Review monitoring
  • Response management
  • Campaign management

Marketing Analytics Features

  • Social media metrics
  • Performance metrics
  • Dashboard

Customer Experience Features

  • Sentiment analysis
  • Analytics

Customer Engagement Features

  • Feedback collection
  • Communication management
  • Analytics

Content Marketing Features

  • Social media management
  • Publish scheduling
  • Multi-channel publishing
  • Editorial calendar
  • Conversion tracking
  • Categorization/grouping
  • Campaign management
  • Audience targeting

Collaboration Features

  • Task management
  • Synchronous editing
  • Contact management

Sprout social Pricing

Sprout social has three pricing plans and each of them has a 30-day free trial period.


  • Has 5 social profiles
  • Android and iOS mobile apps
  • Post-level, profile, and group reporting
  • Social content calendar
  • Queue, draft, schedule, and publish quotes
  • Social tasking and CRM toolset
  • Monitor locations, keywords, and profiles
  • All-in-one social inbox
  • Compete social media management
  • Ideal tool for professionals


  • Has all the premium features
  • Has 10 social profiles
  • Great tool for social business
  • Add-on: An advanced social listening suite
  • Competitive benchmark reporting
  • Campaign reporting and tagging
  • Audience targeting and approval workflow
  • Productivity and team reporting
  • Engagement reports and trends
  • Report, categorize, and tag on inbox messages


  • Comes with all the corporate features
  • Great tool for social business in scale
  • Has to social profiles
  • Add-on: an advanced listening suite
  • Scheduled report delivery and report builder
  • Media storage in the shared asset library
  • Customer URL tracking
  • Custom chatbots with automation tools
  • Advanced keyword report
  • Advanced customer care reports and tools

Sprout Social's Alternative



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