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Customer.io

Customer.io is an efficient email marketing platform. Users praise it for its ability to deliver high volume B2C communications. The platform links emails to mobile phones and then sends different communication messages in all possible platforms. It also serves as a useful tool for crafting customer interactions in simple steps.

With Customer.io a business is able to deliver personalized messages to users depending on a user’s activity in a product. Sending a personalized message to customers makes the messages more relevant which then prompts or motivates feedback from a client. Through such an engagement, a lead can be easily brought on board and good relationships can be maintained with existing customers.

Automation is key to delivering your communications even in the absence of a user. Users from sales and marketing teams can make use of personalized and automated triggers to make their work easier. Through automation, these teams are able to also receive feedback from customers in real time enabling them to act fast and drive more sales.

Customer.io Benefits

Email tracking

A user of the platform can follow up on an email to see how a customer acted on it. It is possible to tell if a customer opened an email that was sent to them.

Activity stream

A user is able to see in real-time information on whatever a customer is doing on the app.

Rich customer profiles

The platform captures both in-app and on-site customer behavior. This data is then used by the system to build a profile for every user who signs up.

Customer.io Features

Email features          

Email marketing automation

  • Segment triggered emails
  • Transactional Emails
  • A/B testing
  • Track conversions

Other features

  • Advanced segmentation
  • Send a drip campaign
  • Liquid Templating
  • Automatic CSS inlining
  • Custom templates
  • Fast filtering
  • Sending workspaces
  • Webhook action
  • Timezone sending
  • Shared IP pooling
  • Custom SMTP
  • Searchable activity log
  • Toggle between channels
  • Add messaging channels
  • Integrate with other apps
  • Dynamic sender data

Customer.io Pricing

Basic (starting from $150/month)

  • Send emails, SMS and push notifications
  • Flexible usage
  • Transactional, triggered and broadcast messages on a single system

Premium (Starting from $1000/month)

  • Send emails, SMS and push notifications
  • Flexible usage
  • Transactional, triggered and broadcast messages on a single system
  • Guided onboarding
  • Strategic and guided consultations
  • Quarterly reports
  • Campaign and messaging consultation
  • 2 business hour urgent issue SLA

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Product Details

Vendor Details

  • Customer.io
  • Founded 2012
  • United States
  • https://customer.io/

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