LeadSquared logo


LeadSquared is a marketing automation and lead management software majorly designed for B2B and B2C firms. LeadSquared assists mid and small-sized business entities to manage their entire process of customer acquisition, right from the step of converting their visitors into leads and subsequently converting leads to become customers.

Companies whose intention is to manage their leads can do so using LeadSquared. It assists towards tracking and connecting with potential leads instantly so that deals can be closed within the shortest time possible.

LeadSquared has helped businesses to design, organize, and subsequently analyze their marketing activities all in one place. It has assisted marketers and sales personnel towards the management of their sales leads, see which leads are more likely to bear fruits, manage the follow-up of their sales, analyze their lead data, and view several results of marketing campaigns.

LeadSquared Benefits


LeadSquared is designed in a simple manner so that your sales team finds it easy to use. LeadSquared is simple to use and easily accessible.

 Identify important leads by use of Lead Pulse

LeadSquared comes with an important feature known as Lead Pulse that can help you identify crucial sales that could be transformed into sales. This way, your marketing team will be in a better position to target its marketing efforts to a certain identified group.

Tracking the quality and sources of website traffic

LeadSquared is an essential software that let’s track the sources and quality of traffic on your website.

LeadSquared Features

Market Automation features

  • Email Marketing
  • Marketing Automation Integration
  • Real-time alerts
  • Activity tracking
  • CRM integration

Customer Relationship Management Features 

  • Email Marketing
  • Calendar/Reminder System
  • Document Storage
  • Segmentation
  • Social Media Integration
  • Task Management

LeadSquared Pricing

Essential (Pay $150 monthly billed annually)

  • 10,000 contacts
  • Lead Scoring
  • Email Campaigns
  • Landing Pages
  • API
  • 15 days free trail

Basic (Pay $400 monthly billed annually)

  • 10,000 contacts
  • All in Essential, Plus
  • Automation Workflows
  • Website Tracking
  • Website Widgets
  • 15 days free trail

Standard (Pay $1200 monthly billed annually)

  • 50,000 contacts
  • All in Basic, Plus
  • Rules & Notifications
  • CRM integration ($)
  • Webhooks
  • 15 days free trail

Standard (Pay $1200 monthly billed annually)

  • 200,000 contacts
  • All in Standard, Plus
  • Contact Center Integration
  • Custom Web Events
  • Split Testing
  • Developer Support
  • 15 day free trial

LeadSquared's Alternative


by Ontraport

Ontraport is an integrated all-in-one platform that comes with essential business features such as membership sites, an impressive CRM system, single-click WordPress hosting Learn more about Ontraport


by Salesfusion

Salesfusion is more of a marketing automation solution designed to assist B2B companies towards aligning marketing and sales in a bid aimed at generating increased revenues. Learn more about Salesfusion

Average Rating
  • Overall
  • Design
  • Usability
  • Support
  • Price

Product Details

  • Starting Price
  • Pricing
  • Features
  • Free Version
  • Free Trail
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Live Online
    In Person
  • Support
    Business Hours

Vendor Details

  • LeadSquared
  • Founded 2012
  • India
  • https://www.leadsquared.com/

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