If you are a business owner that has interviewed digital marketing and SEO agencies for services, you must have heard them say that they will start with a Website Audit. This is fairly common in digital marketing circles.
While business owners and CEOs are aware of what audit means, in the realm of digital platforms, the implications are a bit different.
A website audit consists of not only focusing on the developmental aspects of coding. In SEO and Digital Marketing, it consists of figuring out whether the technical optimizations of on page seo have been successfully planned and executed by the SEO team members or not. While this might look like a small part of website audit, to be honest, this is the most important part.
While audit letters from financial authorities are definitely not a good thing, in the case of websites, they can, in essence, help deliver good news.
In this resource article, we are going to explore everything businesses (big and small) need to know about Website Audits. Additionally, we are going to delve into some of the major benefits of website audit and understand why you should be employing it for your website.
Website Audit: Meaning and Definition
In very simple words, a website audit is a set of processes that are aimed to identify limitations and problems with your existing website architecture. In particular, a website audit is aimed at identifying technical lags on the site.
This helps in explaining why some of your marketing strategies are not yielding the results that they should.
If you are a business organization that wants to reap the benefits of Search Engine Optimization (SEO) and Google AdWords, you need to have a website that is-
- Clean in terms of its link building profiles
- Does not have any plagiarized content
- Zero possibilities of broken links
- Fast loading speeds for the web pages
- Mobile responsiveness and optimization
- Superb UI and UX experiences for customers
In essence, a website audit helps you figure out the functionality and site health. The above six are the major areas that a website audit helps you in identifying. If a site suffers from many deep-seated problems, a website audit tool can help in locating and addressing what is wrong.
Benefits of Conducting a Website Audit on your Business Site
In this section, we are going to list down five major benefits of performing a website audit on your company’s site-
1. Lays the foundation of Performance SEO-
If you are looking to generate organic traffic and traction for your website, you need to invest in SEO.
However, if you are not eliminating the pre-existing problems on the website, all your link-building and guest-posting efforts will go to waste.
This is why leading experts recommend that for successful SEO, you need to carry out a website audit first.
If you are a plastic surgeon or a medical institution that is looking to boost your online marketing performance, please check out Plastic Surgery SEO here.
2. Prevents Manual Action and Penalties from Google-
If your website is not running according to the parameters or guidelines that have been set by search engines like Google, it can invite manual action and other penalties.
If you are stuck with either one of them, it will be difficult for you to run a high-performance website. You can bid adieu to your hopes of getting sales, revenues, and customers through your website.
3. Perfect Content to Drive Credibility and Conversions-
One of the key areas that a website audit concentrates on is assessing the kind of content that is present on your website.
An audit will help tell you whether the same is optimized, original, and integrated with the keywords that you are targeting.
High-quality content is the bedrock of any successful website or digital marketing activity. A website audit helps in this regard.
4. Better Usability for the Website Traffic and Users-
We already mentioned how one of the areas that a website audit concentrates on is improving the UI and UX of a website.
This is why if you want to create the best UI and UX experiences for your users, you need to carry out a rigorous website audit process.
The aim should be to layout the web pages and content in a way that is clear, easy, and concise for the users.
5. Promotes Organic Search and Visibility for the site-
Even if you are planning to spend on ads, you need to make sure that you have a website that is capable of generating performance.
A comprehensive website audit will cleanse your platform and allow it to perform as far as organic search and visibility are concerned. This is what website owners and businesses need to aim for. This will help them save ad spending.
The Bottom Line
If you are planning to go for a website audit, make sure that you are getting onboard the best digital marketing and SEO agencies to do it. Any great SEO agency will never begin to execute a strategy without performing an audit first. How can you know what should be improved, if you do not have an idea about what the problems are in the first place? If you have any questions that we can help you with, please let us know in the comments below.