Although the core principle behind SEO remains the same, the new updates and evolved search trends have changed the way we optimize our web pages today. So as the search trends advance this year, what does it mean for the SEO strategy?
Will SEO Still Be Relevant In 2022?
And the answer is – YES, Of course. Although some SEO tactics will cease to work in 2022, the concept of SEO and how it helps businesses and brands with marketing remains the same.
It is just that with changing trends, SEO has evolved. As a result, there are new trends in the industry that SEO specialists need to look into and incorporate into their SEO strategies.
If this sounds too difficult for you, why not consult with Rivmedia SEO Norfolk? It is an SEO agency that has helped hundreds of businesses and brands revamp their online presence with just SEO services.
So, without any further, let’s jump on SEO trends that will change the face of SEO in 2022.
People Also Ask
A recent study of 2.5 million searches shows that Google’s ‘People Also Ask’ feature now shows for almost 48% of searches. With the prominent placement of the web pages (before number one ranking), everyone wants to have their web pages and website featured in the snippet.
Before you can start creating content that shows featured snippets, you must know how the featured snippet works. Featured snippets are exclusive sections on the SERP that particularly answer what users are looking for. This is where ‘People Also Ask’ comes into the frame.
If you can answer what people are looking for and keep your answer concise enough to fit in a featured snippet, you will increase your chances of showcasing your web pages on featured snippets.
Keyword research is the foundation of SEO. Without keywords, you won’t be able to target your audiences. However, as Natural Language Processing (NLP) has gotten more advanced, keyword targeting has become more granular.
Gone are the days when just optimizing your webpage or any landing page with a single keyword used to be enough. Today, Search engines like Google prioritize keywords that are more relevant and target audiences with precise intentions.
This is where the concept of Keyword clustering comes in. Keyword Clustering is the use of different keywords in your article to create multiple funnels to target different types of audiences.
It involves identifying different keywords with similar search intent and using them to optimize one piece of content.
Core Web Vitals
Core web vitals is a set of three different metrics that Google has considered to be a ranking factor. The three factors are –
- First input delay.
- Largest contentful paint.
- Cumulative layout shift.
Core web vitals is the subset of the overall user experience on your website. You can find your website’s core web vitals in the enchantment section of Google Search Console.
From the Google Search Console, you can get an insight into your web core vitals. You can use this information to further improve your website.
Optimizing Content For Feature Snippet
Feature snippet is one of the new trends marketers are trying to capitalize on. With more and more businesses taking the digital landscape, the competition is becoming stiff. For brands and businesses, it has become hard to rank on top pages, especially the top three ranking positions.
However, featured snippets can help you bypass that tough competition and help your web page rank before the top SERP results.
You can achieve this feat by optimizing your Schema markup and adding all the relevant information. Businesses that leverage Schema markup is already ahead of their competitors.
Long Form Content
Google is prioritizing high-quality content. Although content length is not a ranking factor, there is a strong correlation that states that longer forms of content have more to offer to readers. Hence, hold a chance for better ranking.
Why? Because long-form content is more likely to display the E-A-T signal. This helps the search engine associate the content with quality, informative, and original.
As Google keeps on improving its NLP algorithm, the quality of content will keep improving. So, take time and create content that offers complete, comprehensive information and caters to all the needs of your readers.
The Democratization Of The Search
Because Google and other search engines have become so good at recognizing the quality of the content and page experience, the role of authority might not be too impactful in the coming years.
Although Backlinks, Page authority and Domain authority might still be important, they will no longer be the only factor that determines the rank of the web pages. As we enter deep into the digital world, searches are becoming more democratic.
No one factor will hold more influence on ranking. It will be a collaborative effort of the ranking factors that will help a web page rank on top SERP and Featured snippets.
Delivering Mobile Friendly Content
Today, people use mobile phones more than desktops to search for anything online. This is why it is important for content creators and marketers to create content that is mobile-friendly.
Google has also launched an algorithm that follows Mobile-First indexing. It means that if a website is mobile-friendly, it will be indexed first.
So, if you don’t have a mobile-friendly website, your ranking will significantly suffer. To get your content to rank higher on SERPs, you must ensure that the content is optimized for mobiles and other handheld devices. You can achieve this by having responsive web designs.
Will SEO Ever Die?
Let us put this question this way – Will providing high-quality content cease to exist? We bet that SEO will outlast all the doubters out there.
As long as users are using search engines to search for something online, SEO will be there to cater to their needs. Without SEO, users will never come across what they are looking for. It will be just like how users used to search for information in the early Dot Com era.