15 Best Free SEO Tools

15 Best Free SEO Tools

Do you want to get the best SEO tools at absolutely no charge? Then you are in the right place. One of the things that most established bloggers and those starting up in the industry pay close attention to how their websites rank on search engines. The truth of the matter is that keeping up with search engine optimization trends is something that can be time-consuming. Fortunately, it does not have to be wallet draining considering the fact that there is several free software in the market that can help you keep up the ranks of your website.

This is the very reason why accessing these free SEO tools is something that is quite easy and goes a long way in helping you optimize your site ranks and spy on how your competitors are doing. In this article, you are going to gain access to the top 15 best free SEO tools that we have put together. The choice of these 15 is based on the data that we collected after reaching out to the SEO community for recommendations on what tools work best for them and why. All of the 15 are free, at least to a certain extent. After which, depending on your needs, you might want to cough up a credit card digits.

Here are the 15 best free SEO tools to choose for your use in 2019 and beyond;

1. Yoast SEO

Yoast SEO

This is one of the most popular SEO tools used around the world. It is a great WordPress plugin available so far and is the best tools I know. Unlike other SEO tools in the market, Yoast is able to take care of the technical optimization of your website while helping you create content that is fully optimized.

Yoast SEO plays a significant role in helping you take care of on-page optimization which is very important when it comes to ranking your content on search engines. It takes care of the relevance and length of all meta titles that you use in a page or in your article.

It also ensures that you are creating SEO friendly URLs at all times. This is by ensuring that the focus keyword is included in the meta-description. It gets rid of stop words that often confuse the search engine when crawling your pages. Yoast SEO shows you a snippet of how your article will appear on search results hence increasing the click-through rate.

2. MOZ.com


This is one of the commonly used tools as well. It has both the free version and premium versions with lots of great features that include; keyword explorers, ranking tools, page optimization, SEO audits among others.

The free version has access to a limited number of features but can still help you make the most of off-page SEO for your website once you have catered for the on-page SEO optimization. With the free version, you can analyze a maximum of five keywords/day, get recommended long-tail keywords and also spy on your competitors. This plays a significant role in helping you come up with a smart strategy to outrank them.

One thing I love most about this tool is that it comes with Chrome and Firefox extensions which allows you to analyze any websites, especially when researching for high authority sites to which you can create backlinks. With just a click of a button, you can enable or disable the MozBar once you have your software installed for Chrome and Mozilla.

3. SEMrush


This is a free tool that offers its users insight into the performance of your keywords. This includes things like what websites rank among the top 100 of Google results for a particular keyword. With this tool, you can plug in URLs in order to gain access to information on the amount of traffic your site brings, the keyword ads among others.

This tool offers you detailed engagement metrics and backlink information hence goes a long way in helping users make informed decisions on onsite and offsite SEO. It has premium features that start from $70/month. However, the free plan is as useful in helping you achieve your goals.

4. Google Keyword Planner

Google Keyword Planner

For most bloggers, this is one of the topmost go-to sources when it comes to discovering the search volume and competitiveness of a keyword. This helps in determining the average cost-per-click. With this tool, you are able to discover what keywords will be most effective in targeting your business to your audience. You can use Google keyword planner to find the long-tail keywords which are gen in SEO.

5. Ubersuggest


This is very much like Google’s keyword suggestion with autocomplete features that are absolutely impeccable. All you have to do is type in the keyword, then select the language you would like to use and the type of content. The tools will then suggest related terms that most searchers use on google and on other search engines.

With Ubersuggest, you can generate several ideas as well as broaden your base set of keywords into one that is full of diverse options. When you run these set of keywords on Google keyword planner discussed above, you will get access to detailed metrics that you can tweak a little to suit your situation.

6. Google search console

Google Keyword Planner

This was formerly referred to as Google webmaster tools. The most unfortunate thing with this tool is that so many people overlook it or even worse underrate. In addition to the fact that it is free, it is very helpful in determining site errors that can adversely affect your rankings. It can find and report errors that might have been missed by other tools like Screaming Frog SEO spider.

You can also use its fetch as a Google tool which you can use to ask Google to crawl a URL again. This is something that can happen much faster than when done naturally. It works for both mobiles as well as desktop platforms.

7. Panguin

This is a UK based Barracuda Digital’s free SEO tool that plays a key role in conducting an analysis of websites by checking for a wide range of issues that include possible impacts from Google’s penguin as well as Panda updates.

It taps into your Google analytics and only focuses on organic traffic. It is specifically significant when it comes to evaluating the trending performance of your sites.

8. KWFinder for keyword research


Just as the name suggests, it is important in keyword research. It simply works by unraveling long-tail keywords with a lower rate of SEO competition. With this tool, you can perform at most 5 searches each day of a maximum of 50 keywords per search at absolutely no cost.

KWFinder is one of the tools that so many people say can alter your belief and perception of how people are searching for information. You can simply type in your query and you get Google search traffic numbers in return with estimates of their cost-per-click and SEO difficulty scores. These parameters play a very important role in helping one gauge how hard it will be to break through to the first page of Google search results or other search engine’s results. It also generates other related searches to your keywords. Its paid plan is $29/month.

9SEOCentro’s SEO analyzer


This is one of the most impeccable free SEO tools that is recommended by most experts. Despite the fact that this tool does not give information on how to fix SEO related problems on your site, it offers a great snippet of what is not working well and what is working well.

When you scroll down to the bottom of the page, you will see what your top keywords are on the web page. This means that, if your keyword is read more by your target audience, it is important that you start working on content optimization so that you can drive as much traffic to your website as you possibly can.

10. SEO SpyGlass

SEO SpyGlass

This is a free SEO tool that you can download to your computer and use it as standalone software. It plays a critical role in monitoring the backlink profile on your website as well as to discover your competitor’s backlinks. It offers you lots of details compared to any other SEO tool. In other words, the amount of data you can collect as well as when and where you collect them from is all under your control.

Unlike other tools, SEO SpyGlass allows you to run your analysis at irregular intervals rather than having to do it at regular intervals. This is very important in case major changes have been done and you would like to make updates and report them promptly. To access additional features of this tool, you are required to make a onetime fee of $124 or $299 premium plans depending on the set of features that will best suit your needs.

11.  Varvy SEO tool

Varvy SEO tool

This is a very useful tool in helping you see how your website and content are performing compared to a number of domains that are linked to your website as well as recent social media mentions. You can simply plug in any page on your site and then wait to see the results that come out.

With Varvy SEO tool, you gain a deeper insight into areas that are of great concern when it comes to ranking your website on search engines. These areas include image optimization, the speed of your website, links as well as website technological problems among others.

12. Google Analytics

Google Analytics

I probably should have started with this one, because of it quite unfortunate that so many people do not consider this an SEO tool. This is probably one of the top best known free SEO tools that are often underutilized or even worse-not used at all! It is a custom reporting tool that allows you to select dimensions and metrics that can include page views and bounce rates among others in order to get a real-time custom look at the performance of your website.

With this tool, you can be able to see the day and time of the week that is popular among your target audience including their demographics as well as who among them has the highest rate of conversion. When Google Analytics is used with other SEO tools like Moz, you can easily determine why a certain demographic is or is not converting.

13. TinEye


This is a free SEO tool that is mainly used for reverse image searches and goes a long way to perform image search SEO strategies. In this case, you simply submit a high-quality image(s) onto stock image sites and later checking who has used these images. You then can email the stock image site to get information on who has used and whether they can link you to their site.

With TinyEye, you can look through the web for all your images and where they have been used. You can use Firefox, Opera, TinyEye plugins as well as Safari among others.

14. Website Penalty indicator

This is one of the tools that is highly recommended by users for checking Google penalties. It gives you information on which graphs a site’s organic traffic has along with the timeline of Panda, Penguin as well as mobile-friendly algorithms. If you would like to conduct some serious research or are considering buying a domain, this is the SEO tool for you. This is because, with Website penalty indicator, you can gain quick and easy insight into whether your website has been affected by Google’s big algorithm updates or not.

15. Broken Link checker

Broken Link checker

Did you know that broken links can have a great negative effect on your site’s SEO ranks? Well, if not, it is important that you take this seriously. This is because with broken links, you will end up with a poor visitor’s experience and they might never come back again.

With Broken Links Checker, you can constantly monitor broken links on your website so that you can take a quick action to rectify so that they show up again. It is a free SEO tool that will ensure that every link on your website is working and if it is not working, you are notified to take action with just a couple of clicks.

Final Thoughts

There are so many SEO tools that are available in the market. The 15 that we have discussed are the top best SEO tools that you can choose from to meet your needs. You will notice that they are all free but there are those that have premium versions which you can access additional features if you like. The best way to make the most of these tools is to identify what you intend to achieve with them. In other words, what is your set objective? That way, you can select the best tool for that particular goal and make the most of it.

Once you find the tool that works well for you, stick with it. Ensure that for every tool that you choose to use, you are maximizing its value to the fullest. The most important aspects of any SEO are experimentation and implementation. So, what is your SEO need today? What tool do you think works best to address your needs? Find one from the list above and enjoy unparalleled results.

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