The digital marketing industry is always changing, and businesses have to adapt to these changes to survive. With more businesses in Singapore now going digital, the competition on the online marketing landscape is higher than ever before. As you reposition your marketing strategy post-COVID-19, it’s advisable to work with a highly experienced digital marketing agency.
The best agencies in the country have the expertise and resources to guide your pivot and boost your business revival. The disruptions caused by the pandemic have highlighted the importance of leveraging industry innovations and for marketing, here are some trends to watch out for.
Digital Marketing Agency Trends
1. Influencer Marketing
Digital marketing companies in the country now partner with the most recognizable personalities for their campaigns. As a business owner, it’s difficult to engage an influencer but when working with a reputable agency, you can bring in the best talent for your campaign.
One of the biggest trends that agencies will continue to use for both of their marketing projects and for those of clients is the use of influencers. In a new norm where online marketplaces will influence the world of business, consumers will look to social media influencers to make purchase decisions. With this in mind, digital marketers have formed collaborations to position themselves as the best in the industry.
2. Chatbots Takeover
Artificial intelligence (AI) remains a top topic of debate in digital marketing. Over the last several years, chatbots signify AI in its best form, but businesses haven’t fully embraced the technology. In a new world order where consumers feel comfortable to engage online and businesses need to cut on operational costs, chatbots will finally take over.
Chatbots are influential in delivering the best level of customer service. Most digital marketing agencies are in a fight of their lives with intense competition from both local and international brands.
Integrating chatbots into their websites can help boost customer satisfaction level and keep clients happy. This is one trend you’ll note when interacting with your digital marketing service.
3. Data-driven Campaigns
Data is the most valuable asset in modern business, and digital marketing agencies are best placed to leverage this resource. Data has always been around, but with more advanced technologies in collection and analysis, this is going to be one of the top digital marketing trends in 2021.
Data-driven campaigns deliver better results for digital marketing companies and their clients. Marketers leverage data to analyze the performance of their campaigns. With data, you can easily quantify key metrics such as Web traffic and sources, cost per lead, returning visitors, lead and online conversion rates, attrition, click-through rate, and more.
4. Leveraging Video Content
People love video and this is one reason YouTube, TikTok, and other video sharing platforms have grown fast in popularity. Video is a versatile marketing technique that you can use to educate, launch products, promote, entertain, and so much more.
Digital marketers recognize the power of this medium and are already using this to reach a wider market. Video content converts and digital marketing companies now use videos to reach clients in Singapore. It is the same content they recommend for these clients to achieve the best results from marketing campaigns.
5. Social Media Marketing
From Facebook, Twitter, Instagram, YouTube, LinkedIn to TikTok, the social media revolution is on. Businesses in the country have a wide range of social platforms where they can share content.
Social media helps to build brand visibility, help with search engine optimization (SEO), increase brand mentions, and more. The top digital marketing companies are now on social media, and this is where you’ll most likely engage first. The companies have the expertise to create short and insightful posts which click with the target audience.
The trend is about to pick up in 2021 as digital marketers seek to reach their clients who are now easily found on social platforms. When you search for a digital marketing partner, look at how well they have implemented their social media strategy across multiple platforms.
6. Goodwill and Purpose-Driven Campaigns
2020 was a tough year with many businesses collapsing and others struggling through every month. One positive from the year was a change in perspective across the business world. You’ll note a change in the tone of the marketing campaigns by marketing agencies.
Instead of a focus on the products and brands, there’s already a shift towards more goodwill and purpose-driven marketing campaigns. Consumers have had a tough time, and businesses across all industries are trying to show they appreciate the tough times in their engagements.
Digital marketing agencies which have always been pushy in their campaigns will have more muted advertisements seeking to connect brands with their customers. Marketing companies are being seen promoting good causes instead of angling for a bigger market share.
As the year progresses, these are just a few of the developments you expect to see in the digital marketing landscape. The world has changed over the last one year and in this new norm; adapt fast for your business to survive.