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Act-On software is a leader when it comes to matters to do with adaptive marketing solutions that have always enabled marketers to do their overall best in terms of their careers by use of customer behaviors, data, and preferences aimed at intelligently guiding the engagement strategy.

Act-On acts as the only integrate workspace aimed at addressing the needs of customers experience ranging from matters to do with brand awareness and demand generation all the way to retention and loyalty.  While using Act-On, you’ll be better placed when it comes to tracking, scoring, measuring, learning, and adapting all your marketing efforts to individual buyers.

With Act-On, marketers have the possibility of driving desirable business outcomes and realize a higher lifetime value of their customers. The firm’s platform is used by a lot of marketers across the globe for inbound programs, especially in areas such as search engine optimization, website prospecting, social media, and landing pages among others.

Act-On Benefits


Act-On will automate both the multi-step processes and manual tasks such as social media campaigns and email for you at ease.  This will save a lot of time and energy on your end.


Another potential benefit associated with Act-On is its ability to integrate common marketing exercises such and tools seamlessly into one dashboard, an aspect that goes a long way into making management easier.

Consolidation and cross-channel support

Act-On gathers and subsequently consolidates data based on website visits, campaign performance in addition to supporting cross-channel marketing communications in addition to giving room for consistent messaging across email, websites, and social media among other channels.

Act-On Features

Marketing Automation Features

  • Analytics/ROI Tracking
  • Lead Scoring
  • Social Marketing
  • Drip Campaigns
  • Search Marketing
  • Segmentation

Lead Management Features

  • Lead Capture
  • Lead Distribution
  • Prospecting Tools
  • Source Tracking
  • Activity Tracking

Email Marketing Features

  • Subscribe/Unsubscribe
  • Template Management
  • Dynamic Content
  • Event-Triggered Email
  • Auto-Responders
  • CAN-SPAM Compliance
  • Drip Campaigns
  • A/B Testing

Act-On Pricing

Professional (Starting at $900 monthly billed annually)

This covers for all marketing automation needed for growing a business
  • Starts at 2,500 active contacts
  • 3 marketing users
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • Adaptive Segmentation check mark
  • Website Visitor Tracking and Alerts
  • Social Publish
  • Webinar Program Management
  • Reporting Dashboards
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • Multiple Scoring Rule Sheets
  • 50 sales users
  • 30,000 API calls per day
You can get a customized professional package.

Enterprise (Starting at $2,000 monthly billed annually)

This covers complete Professional platform, plus additional capabilities for teams with advanced strategies
  • Starts at 2,500 active contacts
  • All the professional packages plus
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day
You can get a customized professional package.

Act-On's Alternative


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Product Details

  • Starting Price
  • Pricing
  • Features
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Act-On
  • Founded 2008
  • United States
  • https://www.act-on.com/

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