Pardot logo


Most businesses are familiar with Salesforce. Pardot is a B2B email marketing platform that was acquired from ExactTarget by Salesforce in 2012. It is, therefore, to be expected that Pardot integrates perfectly with Salesforce which is the global leader in CRM. As such, Pardot offers very many additional insights to help your business achieve its desired marketing goals.

With Pardot, your company’s sales and marketing teams are able to create, deploy and execute online campaigns meant to drive increased sales, enhance efficiency and boost sales. All this is achieved through a complete suite of tools dedicated to facilitating marketers in their quest to track and follow meaningful leads, create new connections, and retain customers through meaningful engagements. Its rich features include search marketing, social media integration and a number of CRM modules.

Every marketing automation tool in Pardot has packages that will enable you to score leads, build lists, campaign rules, and contact tags, among other features that will help you to initiate the right engagements with customers automatically.

Pardot Benefits

Good integration with Salesforce

Pardot integrates well with Salesforce making it easy to enjoy the services of the leading global CRM platform.

Feature Rich

Wealth has so many features. All the features work are dedicated to automating work done in both sales and marketing teams to enhance the B2B marketing automation.

Easy to use

Ease of use is a quality associated with all products by Salesforce. It is easy to locate all features quickly since Pardot has a near-clean dashboard.

Advanced marketing analytics

Pardot makes use of data to come up with valuable insights into the performance of your marketing which in turn helps to take appropriate actions.

Pardot Features

Marketing automation

  • Lead nurturing
  • Lead qualification
  • Segmentation and automation
  • Dynamic content
  • Smart forms
  • Organic and paid search
  • Social posting and profiling
  • Personalized messaging
  • Powerful automated engagements
  • Optimized sending
  • Intuitive email builder
  • Engage campaigns
  • Real-time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • Advanced email reporting
  • Connect to favorite channels

Salesforce Engage features

  • Engage campaigns
  • Engage reports
  • Engage for Salesforce mobile
Other features
  • Customizable dashboards
  • Create custom views
  • Connect third-party data
  • Analytics mobile app

Pardot Pricing

In all the plans, Salesforce Engage is supercharged at $50month and this billing is done annually.

Growth ($1,250/month billed annually)

  • Up to 10,000 contacts per month
  • Marketing automation

Plus ($2,500/month billed annually)

  • Up to 10,000 contacts per month
  • Marketing automation with analytics
  • B2B marketing analytics

Advanced ($4,000/month billed annually)

  • Up to 10,000 contacts per month
  • B2B marketing
  • Advanced automation with analytics

Pardot's Alternative


by Ontraport

Ontraport is an integrated all-in-one platform that comes with essential business features such as membership sites, an impressive CRM system, single-click WordPress hosting Learn more about Ontraport