Traackr lives by the motto that influence is earned, not bought. In the beginning, it emerged as a solution that helped users measure social media reach and respond to posts. Within a few years, Traackr has grown to become one of the most popular influencer marketing and outreach platforms on the market. It is an impressive platform that offers a host of campaign management and relationship building tools. While it doesn’t promise quick results, Traackr is quite effective at helping marketers building meaningful and lasting relationships. It allows users to utilize filters, offers customized influencer organizers, and other nifty features to help with influencer marketing.
Intuitive filters: Traackr offers a handy influencer search functionality that allows for use of filters. You can search for influencers based on specific criteria including topics, language, location and more. This gives you the most on-target influencer results. Traackr also provides suggestions based on your search history.
Customized influencer organization: The influencers you identify with Traackr can be grouped with tags for easier tracking. You can also organize influencers by specific projects and the audience you are trying to reach.
Engage on social media from one platform: Traackr offers the ability to stay relevant and engage customers on social media without having to log into each of the accounts individually. Everything is controlled from the platform, and you can see what influencers talk about, their current interests and who they interact with.
Track hundreds of relationships in one place: Keeping track of influencers across multiple social media platforms can be difficult without the right resources. Traackr simplifies the fact with influencer profiles, which show all the details you need to see. You can view key influencer metrics such as a number of followers, types of audiences influenced and what they talk about. Additionally, you can keep track of conversations with each influencer.
- Upload influencer information
- Assign ownership to foster team collaboration
- Track conversations and validate real influence
- Intelligent influencer insights
- Analyze 360-degree performance across platforms and initiatives
- Identify influencers and their influencers
- Traackr does not provide pricing details on their official website, but invite marketers to try out the free demo. You can also get in touch with them for specific pricing information.