Hotjar – Features, Pros & Cons, User Reviews, And More!

Hotjar Web Analytics Tool

A tool to make work easier and efficient

PROS	CONS
➕ Help Desk support available	➖ Rigid dashboard
➕ Affordable	➖ Not easy to use
➕ Visualization of reports	➖ Limited Heatmap data

Features	Price (The Tool is freemium)
✔️ Integration	💲 Basic version available for free
✔️ Dashboard	💲 Plus version for $32/month
✔️ Highlights	💲 Business version for $80/month
✔️ Trends	💲 Scale version is open for customization

Do you have a website, and are you trying to understand how you can track its performance without spending a lot of money? If the answer to these two questions is yes, then I have the right thing for you.

Hotjar is the tool that you need to boost your visits while tracking reports of the performance of the website. Keep reading this article till the end to learn more about this data analytics tool…

Hotjar: Tool To Visually Analyze The Data!

With more than a million trusted users, Hotjar is one of the most popular and growing data analytics tools that exists at present. According to the website of Hotjar, the aim of the tool is simple— “help you understand how users behave on your site, what they need, and how they feel, fast.”

This tool was started in the year 2014 and is currently one of the leading tools in the market. The best part of this tool is the fact that it can work as both web analytics as well as product analytics tools.

With the help of a dedicated team, they aim “to build a long-lasting, sustainable, and purposeful business” that is based on the principle of empathy.

Keep reading this till the end to learn about the features and the reviews of this tool…

Features Of Hotjar: Why Should You Use It?

If there is one thing that you need to know before you start to use a particular product, it is generally regarding the features of the software. They are the things that make the product different from the other data analytics tools.

Here are the Hotjar features that you need to take a look at:

1. Integration

You can connect Hotjar to a number of apps that can make your work easier. You will be able to automate the work and collaborate with people while sharing data. And there is no need to think that it will be a lot of work. On the contrary, it is one of the easiest things that you can do in order to make your work faster and more efficient.

2. Dashboard

The next feature that you need to know about is the dashboard. The dashboard of Hotjar is one of great use. You can observe the performance of the tool visually with the help of recording and heatmaps. With the help of these tools, you will be able to easily understand what the target audience needs and what is getting ignored on your website.

3. Highlights

With the help of the feature of highlights, you will be able to share user insights with the team. All the insights and data are collected and organized in a single space and that is what makes the data easy to access. With the help of highlights, you will be able to extract the relevant and the most recent user insights.

4. Trends

The last one on the list is the feature of trends. With the help of trends, you will be able to know what is working in the market at present. It lets you visualize and understand the reason why the numbers are going up. And the best part is this feature is fully customizable.

What Is Good And What Is Not?

And as I say all the time— everything in this world is a mix of both good and bad. And technology is no exception to that rule.

Before deciding to invest in this software, it is best that you learn about the good and the bad about Hotjar. And that is the reason why you need to know about the pros and cons of Hotjar. Check these out:

Pros: What Is Good About Hotjar?

• You can easily access the helpdesk or support of Hotjar when there is trouble.
• It is a very affordable data analytics tool that works on a freemium model.
• You will get to see the visualization of the report that the tool provides through heatmaps.

Cons: What Is Bad About Hotjar?

• There is no scope for customizing the dashboard, which makes it very rigid to use.
• This is not the easiest tool to use and is not for beginners.
• The data that is available or is presented through heatmaps is very limited.

Not Happy With Hotjar?… Try These Alternatives!

In case you have tried Hotjar and have not been satisfied with the services that it provides, it is time for you to try some of the alternatives. They are other great software that provides similar services to the users.

Here are the Hotjar alternatives that you need to know about:

• Crazy Egg
• Mixpanel
• Kissmetrics
• Adobe Analytics
• Pendo

Hotjar Reviews: What Users Have To Say About Hotjar?

How can you decide whether or not to invest in a particular software if you do not know whether it is actually capable of bringing results or not? Well, through the reviews! And that is what I am here for.

I have gathered some of the best and the most authentic Hotjar reviews that you need to take a look at:

Reference From 👉 bit.ly/3FPKu3F

Reference From 👉 bit.ly/3Ga5lz5

Reference From 👉 bit.ly/3jnvDWD

Frequently Asked Questions (FAQs):

As you have almost finished reading this review blog, take a look at these altrentices before you leave…

PROS	CONS
➕ Help Desk support available	➖ Rigid dashboard
➕ Affordable	➖ Not easy to use
➕ Visualization of reports	➖ Limited Heatmap data

Features	Price (The Tool is freemium)
✔️ Integration	💲 Basic version available for free
✔️ Dashboard	💲 Plus version for $32/month
✔️ Highlights	💲 Business version for $80/month
✔️ Trends	💲 Scale version is open for customization

Bottom Line: Is Hotjar Worth It?

Hotjar is one of the most popular free data analytics tools that is available on the internet today. It lets you access the data and the reports through visual formats like heatmaps and recordings. It ensures that you are able to boost the website and your business by tracking the performance of the website and improving it.

In case you were searching for the reviews of Hotjar, I hope that this blog has been of help to you. If there is any other way in which I can be of help to you, feel free to write them down in the comment box below at the bottom of the page.

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