TikTok has become one of the fastest-growing social media platforms in recent years, with over 1 billion active users worldwide. This makes it a prime platform for businesses to advertise their products or services. But in order to get the most out of TikTok ads, you need to know how it works on this app. As a TikTok ads agency, we have helped countless businesses promote their brands on TikTok, and here are some of the best practices for TikTok ads that we have used to achieve our results.
Why TikTok ads?
TikTok ads are an effective way of reaching the right audience and getting their attention. With a presence in over 150 countries high engagement rate, TikTok is a powerful social media platform for brands to connect with their audience.
A mobile video platform, TikTok allows users to create and share videos on their smartphones at their fingertips. The app has more than 120 million monthly users worldwide, making it one of the most popular social media platforms out there today.
Because of its popularity, advertisers have flocked to TikTok in recent years. Given that the user base is dominated by young people, brands are using the app as a way to reach millennials and Gen-Zs who use it frequently.
Understand Your Target Audience
You can’t create an effective TikTok ad campaign if you don’t understand your target audience. If you are just starting out on TikTok, we recommend that you read the stats and brush up on your knowledge of the platform before doing anything else. Then, use data to determine the age, gender, location, and interests of your audience. This will help you create content that appeals to them and increase the chances of engagement.
Create Eye-Catching Visuals
TikTok is a highly visual platform. Thanks to the mindless scrolling that we have all developed over the years, your ad needs to grab users’ attention in the first few seconds if you don’t want people to scroll past it.
To do that, you need to make sure that you use high-quality images and videos that are relevant to your brand and product. Avoid using stock photos or generic images that don’t resonate with your target audience.
Since people buy from people, make sure that you put a face in your ads to make connecting with them easier for your audience.
Keep It Short And Sweet
After the update that TikTok rolled out last year, your videos can be up to 10 minutes long. But just because it is allowed, doesn’t mean that you should do it.
The shrinking attention span means that people enjoy shorter content much more than longer videos. Therefore, most videos that do well are 60 seconds long. And even then, it is best to keep your ad shorter than that.
Aim for videos that are between 15 and 30 seconds long. This will ensure that your ad gets straight to the point and doesn’t lose the users’ attention.
Leverage Trending Hashtags And Challenges
TikTok is all about trends, and hashtags and challenges are a big part of that. By leveraging trending hashtags and challenges in your ad, you can increase your reach and engagement. Just make sure that the hashtags and challenges are relevant to your brand and product. Anything irrelevant will throw your account’s algorithm off and land you among the wrong customer segment.
Use Music To Your Advantage
Music is a huge part of TikTok. No guesses there. TikTok has such a big influence on music that record labels are now creating music based on TikTok’s algorithm. So, incorporating it into your ad can be a great way to increase engagement.
Make sure that you choose a catchy and upbeat song that is both trending and being loved by the users. Also, remember to avoid using copyrighted music to prevent your ad from being flagged and getting removed.
Use Fast Cuts And Unique Editing Effects
The speed of the editing also matters a lot on TikTok. Fast cuts work very well on the platform. They are shortcuts that cut out something quickly in order to attract the user’s attention instantly. The more interesting the cut is, the better it will be for your viewer.
Slow-motion or time-lapse videos can also generate results if used correctly. You can use slow motion in your TikTok ads by adding a few seconds of the effect when showing an important frame (such as your brand’s name or product details, or contact information). This can help give viewers time to absorb the message if they are intrigued by the ad.
Don’t Run Gifs And Static Images As Ads
GIFs and static images are not the best choices for TikTok ads because they don’t have the same effect as a video does. They can actually decrease your conversion rate and increase your CPM. People prefer videos on TikTok to GIFs or images because they are much more engaging.
Have A Clear Call-To-Action
This is a no-brainer. Your TikTok ad should have a clear call-to-action that tells users what to do next. Whether it is visiting your website, following your brand on TikTok, or purchasing your product, make sure it is clear what action you want users to take.
Test and optimize your ads
As with any advertising campaign, it is important to test and optimize your TikTok ads. Test different visuals, copy, and calls to action to see what works best for your audience. Use the data from your analytics to make informed decisions and optimize your ads for better performance.
TikTok Ads can be an effective way to reach a younger audience and promote your brand or product. But like every other platform, you can only get better at it with time and patience. Keep using the best practices to create your TikTok ads or partner up with a TikTok ads agency to create successful campaigns for you. Whatever you do, make sure that your ads are worth the investment.